Head of Marketing Content StrategyContent Strategist

For 34 years Integrant has designed and delivered advanced business solutions for U.S. enterprises in biotech medical devices manufacturing finance and other highly regulated industries. Our teams are experts in traditional web and mobile applications AI/HPC infrastructure support data engineering predictive AI machine learning and Agentic solutions. We build long-term partnershipstwo-thirds of our customers choosing to work with us for 5 yearsby solving mission-critical problems with rigor empathy and measurable outcomes.

We are looking for a high-impactHead of Marketing Content Strategyto redefine how Integrant builds pipeline and market trust.

This isnot a traditional demand generation role. Instead of leading with campaigns you will build acontent-led growth engine wheredeep opinionated thought leadershipbecomes the primary driver of trust differentiation and long-term pipeline creation in the U.S. and European markets.

You will work directly with technical leaders and subject matter experts to translate complexexpertiseintohigh-quality content assetsthat resonate with enterprise buyers and position Integrant as a strategic partnernot a commodity vendor.

WhatYou willDo

Leadership & Strategy

• Define and ownIntegrantscontent-led marketing strategy aligned with enterprise GTM objectives.

• Build mentor and scale afocused content functioncentered on thought leadership creation.

• Establish operating cadencecontent KPIs and performance tracking tied to pipeline influence (not vanity metrics).

• Partner with U.S. leadership delivery and technical teams to align content with business priorities and market positioning.

Content Strategy & Thought Leadership

• Developdeep opinionated content .

• Craft narratives that reflectreal company perspectives technical depth and differentiated points of view.

• Ensure all content buildstrust and credibility before sales engagement rather than pushing direct conversion.

• Translate complex technical capabilities intoclear strategic business insightsfor executive audiences (CTOs CIOs VPs).

Content Production & Execution

• Lead the creation high-quality content assets Monthly.

• Structure and conductexpert interviewswith internal leaders to extract insights and convert them into compelling assets.

• Build and enforcecontent frameworks guidelines and quality standards.

• Ensure content is:

• Substantive and technically credible
• Position-driven (not generic or safe)
• Aligned with ICP challenges and decision-making processes

Brand Positioning & Differentiation

• OwnIntegrantsmarket positioning through content.

• Ensure the company is perceived as atrusted expert partner not a transactional or commoditized vendor.

• Maintain consistency intone narrative and strategic messagingacross all content outputs.

• Take and communicateclear market positions even when they challenge conventional thinking.

Distribution & Community Building

• Define and execute content distribution strategyafterestablishinga strong content foundation.

• Leverage channels such as:

• LinkedIn
• Articles and publications
• Email campaigns

• Focus onsharing insights and building relationships not direct selling.

• Build and nurture acommunity of aligned prospectswho resonate withIntegrantsapproach.

Team & Vendor Management

• Manage and coordinate external and internal contributors including:

• SEO specialists (post-content creation)
• Email marketing contractors
• Research editorial or coordination support
• Ensure clear ownership workflows and quality control across all contributors.

ICP Buyer Insight & Market Alignment

• Develop deep understanding of:

• Ideal Customer Profile (ICP)
• Buyer personas
• Enterprise buying journeys and pain points

• Align content withbuyer psychology decision criteria and long sales cycles.

• Continuously refine content strategy based onmarket feedback and engagement signals

Must Have

• 710 years inB2B marketing content strategy or thought leadership roleswithin technology or software services.

• Proven experience buildinghigh-quality insight-driven contenttargeting enterprise clients in U.S. or European markets.

• Strong ability totranslate technicalexpertiseinto business-relevant narratives.

• Experience working closely withtechnical teams SMEs or complex products/services.

• Excellent English communication and writing skills with a strong editorial mindset.

• Demonstrated ability toown strategy and execution end-to-end.

• Clear understanding ofenterprise buyer behavior ICP development and long sales cycles.
• Background insoftware services consulting or technology environmentsserving U.S. clients.

• Experience in industries such asbiotech medical devices manufacturing or regulated sectors.

• Experience with SEO email marketing or distribution channels (as amplification layers not primary drivers).

• Experience buildingcontent engines editorial programs or thought leadership platforms.

• Experience in AI/ML data engineering or enterprise technology domains.

• Salary paid in USD
• Six-month career advancing opportunities
• Supportive and friendly work environment
• Premium medical insurance employee family
• English language development courses
• Interest-free loans paid over 2.5 years
• Technical development courses
• Planned overtime program (POP)
• Employment referral program
• Premium location in Maadi
• Social insurance

Required Experience:

Director