Sr Advisor, Marketing Analytics

RSA is looking for a highly experienced Marketing Analytics Senior Advisor to join a measurement-driven marketing organization. This role partners with Marketing Managers and operations teams to translate business goals into KPI frameworks dashboards and insights that improve marketing effectiveness across channels (web email/nurture paid vs organic media events etc) and influence pipeline outcomes. You will own end-to-end marketing reporting (weekly/monthly/quarterly) data quality and definitions and advanced analysis (attribution funnel lead lifecycle/handoff and campaign performance). You will also help modernize our analytics through automation and AI-assisted workflows such as anomaly detection and faster insight summarization. To be successful in this role you are curious hands-on with data comfortable in ambiguity and able to influence decisions in a fast-paced environment.

Key Responsibilities

Own recurring Marketing performance reporting (weekly/monthly/quarterly) for senior marketing leadership ensuring accuracy clear KPI definitions and executive-ready narratives.

Integrate and reconcile data across marketing and sales systems (e.g. CRM marketing automation web analytics media platforms) for lead funnel and ROI measurement.

Design and maintain executive-ready dashboards focused on marketing performance: channel mix spend and ROI conversion rates funnel progression engagement and campaign/program outcomes.

Develop scalable measurement frameworks for campaigns always-on programs and lifecycle marketing including consistent taxonomy tagging requirements and reporting templates.

Advance marketing impact measurement (attribution cohort analysis and A/B testing) to identify what drives performance and to guide budget channel and campaign optimization.

Partner with internal and external Digital and Demand teams to optimize paid media (search display social) and campaign performancemonitoring pacing conversion and recommending actions to improve results.

Operationalize website and content analytics (GA4) including key journeys landing page performance conversion paths content engagement and SEO/paid landing page optimization insights.

Build automation and AI-assisted analytics workflows (e.g. anomaly detection/alerts automated KPI commentary and insight summarization) to accelerate decision-making.

Respond to ad hoc analysis requests with clear hypotheses methods and recommendations; communicate findings through concise storytelling tailored to executive and practitioner audiences.

Qualifications & Skills:

Bachelors degree in Business Analytics Data Science Statistics Marketing Analytics or equivalent practical experience.

7 years in analytics or business intelligence with strong reporting and data visualization experience.

Advanced proficiency in Power BI (or similar) including semantic models DAX and performance optimization; strong dashboard design for executive audiences. Experience with data warehouse/lakehouse concepts (eg MS Fabric) is a plus.

Strong analytical toolset: SQL required; Python/R preferred for automation statistical analysis and scalable data preparation.

Own the lead measurement framework including MQL definition scoring logic handoff quality to Sales and funnel conversion tracking through close partnership with Marketing Operations

Understanding of attribution and experimentation methods (multi-touch cohort A/B testing) and how to apply them to pipeline and revenue outcomes.

AI/automation (plus): experience using GenAI tools to accelerate insight generation (e.g. automated summaries KPI narratives) and/or applying ML techniques (forecasting anomaly detection propensity) in an analytics workflow using Claude Copilot etc.

Excellent communication and stakeholder management skills; ability to influence priorities tell a clear story with data and thrive in a fast-paced environment.

RSA is committed to the principle of equal employment opportunity for all employees and applicants for employment and to providing employees with a work environment free of discrimination and harassment. All qualified applicants will receive consideration for employment without regard to race color and any other category protected by applicable country law.

If you need a reasonable accommodation during the application process please contact the RSA Talent Acquisition Team at . RSA and its approved consultants will never ask you for a fee to process or consider your application for a career with RSA. RSA reserves the right to amend or withdraw any job posting at any time including prior to the advertised closing date.

Required Experience:

Senior IC