B2C Direct & BIWS Marketing Manager

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Role Overview

Do you have an entrepreneurial mindset Are you competitive commercially driven and motivated by building brands partnerships and highperforming networks Do you enjoy using analytics and customer insight to drive real business impact

In this role you will operate at the intersection of B2C marketing partnerships and retail execution working closely with OEM and FWS partners across multiple automotive segments to deliver impactful cofunded marketing programs with clear ROI accountability.

You will also play a critical role in shaping the endconsumer experience within the Shell Branded Independent Workshop network BIWS focusing on activation excellence at the point of service workshop engagement and translating brand strength into consumer choice and preference.

Purpose

As the B2C Direct & BIWS Marketing Manager you will lead the development and execution of marketing strategies for Shells B2C Direct channel (Automotive OEMs & FWS) and the Shell Branded Independent Workshop network BIWS in Egypt. You will drive effective partnershipled programs with OEM and FWS partners to promote association and act as a marketing consultant to deliver winwin marketing activities that benefit both Shell and its partners. You will play a strategic role in developing the Shell BIWS network channel performance and increasing traffic positioning it as the preferred network for automotive consumers.

Success in this role requires strong stakeholder management and collaboration with Sales Category Managers Brand & Comms and BIWS Operations teams as well as external partners in all levels to ensure flawless execution delivery of KPIs and achievement of growth targets across both partnerled and Shellowned channels.

Accountabilities

• Channel Growth: Develop and implement integrated marketing strategies for B2C Direct (OEMs & FWS) and BIWS channels to deliver volume & profitability KPIs.
• B2C Direct Partnerships: Build manage and sustain automotive OEMs and FWS partnerships leveraging coop and marketing budgets to promote associations.
• BIWS Channel Ownership: Own the marketing agenda for Shell BIWS focusing on network development workshop traffic growth and consumer value propositions.
• Channel Value Proposition: Define and deliver compelling channel value propositions (CVPs) to support Sales objectives and partner engagement.
• Brand Visibility: Ensure strong and consistent Shell brand visibility and activation across BIWS workshops and OEM/FWS touchpoints including branding CI compliance and promotional executions.
• Campaign Execution: Collaborate with Category Managers to extend national and local campaigns through relevant channels and ensure highquality delivery.
• Insights & Analytics: Analyze new car sales and aftermarket dynamics assess ROI of partnerships and activations and translate insights into actionable growth initiatives.
• Marketing Budget Management: Manage allocated marketing budget and OEM coop budgets to ensure efficient compliant and impactful marketing programs.
• Stakeholder Management: Build strong relationships with internal stakeholders OEM decisionmakers workshops agencies and media partners.
• Compliance: Ensure all marketing activities comply with Shell HSSE standards and policies.

Skills & Requirements

• 9 years of experience in B2C marketing channel marketing partnerships or retailled commercial roles ideally across FMCG automotive or networkbased environments.
• Deep experience managing strategic partnerships including cofunded initiatives joint marketing plans and clear ROI accountability with external partners.
• Strong understanding of brand management and consumer behavior in B2C and aftermarket environments.
• Strong commercial acumen with a proven track record of delivering growth and ROI.
• Excellent seniorlevel stakeholder management and influencing skills across internal crossfunctional teams and external partners (OEMs agencies retail networks).
• Datadriven decisionmaking with a competitive mindset.
• Strong analytical problemsolving and execution capabilities.
• Ability to manage multiple priorities in a fastpaced competitive environment.

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