Marketing Manager

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Summary

The Marketing Manager will lead the end-to-end marketing strategy and execution for Clinical Nutrition Pharma and Medication Delivery portfolios in Saudi Arabia. The role is responsible for driving sustainable growth market share expansion and brand positioning while ensuring strong alignment with commercial medical regulatory and market access teams.

Key Responsibilities

1. Strategic Planning & Portfolio Management

• Develop and execute annual marketing plans (AOP) aligned with regional strategy and Saudi market dynamics.

• Lead portfolio prioritization using TAM/SAM growth potential and profitability (SGP%).

• Identify new business opportunities (product launches line extensions localization opportunities).

• Drive LBE forecasting and performance tracking.

2. Market Development & Growth Execution

• Define and implement go-to-market strategies across:

  • Clinical Nutrition (hospital & ICU segments)

  • Pharma (anesthesia oncology injectables)

  • Medication Delivery (IV solutions premixes devices).

• Lead tender strategy alignment (e.g. NUPCO) in collaboration with sales and market access.

• Identify key growth drivers in public vs private segments.

3. Omnichannel & Customer Engagement

• Design and implement omnichannel campaigns (digital webinars field engagement KOL programs).

• Build customer journeys tailored to key stakeholders (physicians pharmacists procurement).

• Support scientific education initiatives (e.g. workshops simulation centers webinars).

4. Cross-functional Leadership

• Act as the marketing lead across Saudi collaborating closely with:

  • Sales teams

  • Medical & regulatory

  • Market access

  • Supply chain.

• Ensure alignment between global/regional strategy and local execution.

• Lead launch readiness and lifecycle management.

5. Financial & Business Ownership

• Own marketing budget and ensure ROI-driven investments.

• Monitor and optimize:

  • Revenue growth

  • Market share

  • Gross margin (SGP%).

• Support business case development (NPV ROI pricing strategy).

6. Stakeholder & KOL Management

• Build strong relationships with key opinion leaders (KOLs) and healthcare institutions.

• Represent the company in scientific and commercial forums.

• Support local advocacy and brand positioning.

7. Compliance & Governance

• Ensure all activities comply with local regulations internal policies and ethical standards.

• Maintain high standards in promotional and non-promotional activities.

Qualifications & Experience

• Bachelors degree in Pharmacy Medicine or Life Sciences (MBA preferred).

• Minimum 3 years of experience in pharmaceutical/healthcare marketing.

• Strong experience in Saudi market dynamics and tender systems (NUPCO).

• Proven track record in multi-portfolio management.

• Fluent English and Arabic is a must.

Core Competencies

• Strategic thinking & business acumen.

• Strong analytical skills (TAM forecasting pricing).

• Cross-functional leadership & influence.

• Customer-centric mindset.

• Excellent communication & stakeholder management.

Equal Employment Opportunity

Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race color religion gender national origin age sexual orientation gender identity or expression protected veteran status disability/handicap status or any other legally protected characteristic.

Reasonable Accommodations

Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If because of a medical condition or disability you need a reasonable accommodation for any part of the application or interview process please click on the link here and let us know the nature of your request along with your contact information.

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