Creative Strategy Lead

Oak & Luna is a global fashion-forward jewelry brand redefining everyday luxury. We create iconic customized pieces that blend aesthetics with individual identity.

Operating at the cutting edge of digital innovation and style we are looking for a creative leader to help us scale our vision and keep Oak & Luna at the forefront of the industry.

The Opportunity: We are looking for a Creative Strategy Lead to bridge the gap between data-driven performance and world-class fashion this newly created role you wont just make adsyou will build the engine. You will own the end-to-end creative performance strategy lead a talented team and leverage cutting-edge AI tools to drive our global growth. If you are an analytical thinker with a creative soul who thrives on seeing your ideas turn into ROI this is your stage.

Strategic Leadership

• Own the Roadmap: Architect the creative performance strategy for Oak & Luna across all paid channels (Meta TikTok YouTube).
• Build the Function: Establish the workflows and feedback loops between performance marketing and creative production from the ground up.
• Team Mentorship: Lead and inspire a team of designers editors and copywriters fostering a culture of high-performance and constant iteration.

Data & Analysis

• Performance Feedback Loops: Analyze creative performance daily. Turn complex data sets into actionable briefs and creative pivots.
• Testing Frameworks: Design and execute testing methodology for hooks angles and formats to optimize the full customer journey.

Creative Execution & Innovation

• AI Integration: Research and implement AI-driven tools (generative video automated versioning copywriting) to increase creative velocity and edge.
• Scalable Systems: Build scalable automated creative systems with performance and brand integrity top of mind.
• Hands-on Strategy: Conduct research run feedback loops write compelling copy and develop ad concepts that stop the scroll.

• Experience managing creative processes using AI tools for research and content generation.
• Familiarity with dynamic production workflows and creative testing frameworks.
• Strong organizational and communication skills with a team-player attitude.

Youll Thrive Here If You:

• Love moving fast iterating and always optimizing.
• See creative as a blend of art and data.
• Get excited by solving real problems with smart scalable ideas.
• Arent afraid to challenge the brief or suggest a bold alternative.

Requirements:

• 4 Years of Experience: Proven track record in performance-driven creative growth marketing or creative strategy roles (D2C brand or high-growth agency).
• Analytical Mindset: Deep ability to interpret performance data and translate insights into sharp creative direction.
• Creative Intuition: A strong eye for fashion and aesthetics combined with a test-and-learn Direct Response (DR) approach.
• Platform Mastery: Hands-on experience working with Meta TikTok and/or YouTube ad platforms.
• Leadership Experience: Proven ability to manage or collaborate closely with cross-functional creative teams (design copy video).
• AI & Tech-Savvy: Curiosity and experience leveraging AI tools to optimize creative workflows.
• Native-level English: Exceptional written and spoken English is a must.