Marketing Manager

Job Summary

The Marketing Manager is responsible for developing and executing marketing plans to enhance brand awareness drive revenue and position the hotel as a leading luxury destination in Agadir. This role blends creativity analytics and strong knowledge of the luxury hospitality market.

Key Responsibilities

1. Marketing Strategy & Planning

• Develop and implement annual marketing and communication plans aligned with Sofitel brand standards.

• Identify target markets (leisure wellness luxury travelers MICE etc.) and create tailored campaigns.

• Monitor market trends competitor activity and customer insights.

2. Brand Management

• Ensure all communications reflect Sofitels luxury positioning and French art de vivre identity.

• Maintain consistency across digital print and on-property branding.

• Collaborate with the regional and corporate marketing teams of Accor.

3. Digital Marketing

• Oversee website content SEO/SEM and online campaigns.

• Manage social media platforms (Instagram Facebook LinkedIn) with a strong visual storytelling approach.

• Optimize presence on OTA platforms and review sites (TripAdvisor Booking etc.).

4. Public Relations & Partnerships

• Build relationships with media influencers and tourism boards.

• Organize press trips events and brand activations.

• Develop partnerships with luxury brands and local businesses.

5. Revenue & Campaign Management

• Support sales team with promotional campaigns and offers.

• Track campaign ROI and adjust strategies accordingly.

• Work closely with Revenue Management to align pricing and promotions.

6. Event & Experience Marketing

• Promote spa wellness gastronomy and events within the hotel.

• Create seasonal campaigns (summer holidays special events).

• Enhance guest experience through storytelling and curated offe

Qualifications :

Education

• Bachelors degree in Marketing Business Hospitality or related field.

Experience

• 24 years in marketing preferably in luxury hospitality or tourism.

• Experience with international brands or 5-star hotels is highly preferred.

Skills

• Strong digital marketing and content creation skills.

• Excellent communication and storytelling abilities.

• Analytical mindset (Google Analytics campaign tracking KPIs).

• Creativity with attention to luxury brand detail.

• Fluency in English and French (Arabic is a plus).

Key Competencies

• Strategic thinking

• Brand sensitivity (luxury positioning)

• Leadership and collaboration

• Customer-centric mindset

• Adaptability in a fast-paced hospitality environment

KPIs (Performance Indicators)

• Brand visibility and engagement metrics

• Website traffic and conversion rates

• Social media growth and engagement

• Campaign ROI

• Revenue contribution from marketing initiatives

Working Environment

• Dynamic international luxury hotel environment

• Collaboration with global teams and high-end clientele

• Occasional travel and event-based work

Additional Information :

Sofitel Agadir Royal Bay Resort

Remote Work :

No

Employment Type :

Full-time