Job Purpose

You will report into the Branch Manager-KSA .As Account Lead Consumer Tyres you will be responsible for driving and growing consumer tyre business across the Kingdom of Saudi Arabia Bahrain Yemen and Algeria. Based in Jeddah/Riyadh SA you will lead distributor and key customer relationships define channel strategies and deliver sustainable sales growth.

With a strong commercial and consultative approach you will identify and develop market opportunities strengthen channel execution and leverage market intelligence to achieve mid- to long-term business objectives.

Responsibilities:

Market Development Consumer Tyres

• Develop and execute Bridgestones consumer tyre market strategy across all key regions in KSA (Central Western Eastern Southern).
• Work closely with distributors and key retail partners to assess market performance pricing structures consumer trends and channel effectiveness.
• Monitor and respond to KSA-specific market factors including vehicle parc trends (SUVs and passenger cars) seasonality road conditions and SASO regulatory requirements.
• Convert market insights sell-out data and consumer behavior into actionable strategies that support business planning and key account growth.

New Business Development & Channel Management

• Identify and develop new consumer tyre business opportunities that deliver sustainable profitability for Bridgestone and its partners.
• Expand presence across retailers franchise workshops and regional distribution channels.
• Ensure optimal product mix size coverage pricing positioning and in-market execution across key accounts.
• Build and maintain strong relationships with distributors and major customers to drive brand loyalty and long-term growth.
• Track and communicate competitor activity pricing movements promotions and new market entrants.

Research Planning & Reporting

• Lead competitive and market intelligence activities covering consumer tyre portfolios key sizes pricing tiers and promotions in KSA.
• Develop and execute annual quarterly and monthly sales plans aligned with market targets and regional priorities.
• Monitor market activities including new product launches seasonal campaigns and promotional programs.
• Conduct market and retailer reviews to identify emerging consumer demand and new tyre size opportunities particularly in high-growth SUV segments.
• Share structured market feedback with regional and global teams to support product planning and portfolio optimization.

Qualifications & Experience Required

Education Master Other Certification

• Bachelors degree in Business Administration Marketing Sales or a related discipline
• Masters degree (MBA or equivalent) preferred
• Certifications in sales management channel management or automotive/tyre industry are an advantage

Experience (Years)

• 69 years of progressive experience in sales account management or business development
• Proven experience in the consumer tyre automotive aftermarket or FMCG sector
• Strong track record managing distributors key accounts and retail networks in KSA or GCC
• Experience leading market strategy pricing and channel development

Technical Skills

• In-depth knowledge of consumer tyre products applications and size management
• Strong understanding of Saudi consumer tyre market dynamics competitor landscape and pricing structures
• Experience with sales forecasting budgeting and performance tracking
• Advanced proficiency in MS Excel PowerPoint and CRM systems
• Ability to analyze sell-in sell-out and market data to drive strategic decisions

Language Skills

• Arabic Fluent (spoken and written)
• English Fluent / Business professional level

Soft / Behavioral Skills

• Strong strategic thinking and commercial acumen
• Excellent leadership communication and negotiation skills
• Ability to influence and manage senior stakeholders and distributor partners
• Results-oriented with a strong ownership mindset
• High level of initiative problem-solving ability and decision-making