Marketing Manager (Delta City Center Doha)

CANDIDATE PROFILE

Education and Experience

Required:

2-year degree from an accredited university in Marketing Public Relations Business Administration or related major and 2 years experience in the sales marketing digital or related professional area; hospitality marketing or digital advertising experience preferred

OR

4-year bachelors degree in Marketing Public Relations Business or related major; 2 years experience in the sales marketing digital or related professional area; hospitality marketing or digital advertising agency experience preferred.

CORE WORK ACTIVITIES

Hotel Marketing and Advertising

Partners with Operations and Sales teams to execute promotions and campaigns to target in-house guests with promotions that drive incremental revenue to the hotel.

Acts as the liaison between the marketing department and any third party agencies on the tactical advertising campaigns creative and media plans.

Manages marketing calendar.

Partners with property Revenue Management to verify correct offer loading to Hotel Websites verifying advertisement targeting is correctly directed at relevant consumer groups

Maintains frequent active engagement with Digital Field Marketing account manager (as applicable) to verify alignment pull-through and 2-way communication about the status performance evaluation opportunities and issues related to online programs and initiatives.

Verifies all advertising for the hotel in digital channels is in alignment with brand voice.

. Provides marketing leadership and acts as a marketing subject matter expert for GMs Sales Leaders and Managers and Revenue leaders.

Social Media Content Management

Facilitates social media engagement and updating content in local digital channels (e.g. hotel website travel sites).

Develops and executes promotions campaign through relevant digital and social media channels.

Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds accordingly.

Public Relations and Visual Asset Management

Assists in developing a comprehensive PR plan per quarter along with agency and executes post sign-off from GM.

Maintains a comprehensive list of local media contacts including food critics and bloggers.

Writes and distributes all press releases for property events promotions and outlets.

Manages the execution of hotel sponsored events community/government relations activities and press promotional activities.

Supports pull through of impactful PR strategy & activities to drive quality press coverage through media engagement in alignment with communications objectives.

Verifies the news clippings and other online print and social media mention report is completed on a monthly basis for property distribution.

Manages external vendors and media agencies; works with agency partners and continent PR leader to identify strategic media buys for their hotel(s).

Surfaces and vets PR leads from the continent PR Leader regarding which are the best media to promote the hotel.

Manages photo shoots for seasonal or festive promotions in partnership with the cluster or area marketing team.

Acts as central point of contact for regionally approved local photographers for food amenity and property imagery; coordinates with Area and Brand Marketing to verify all photography adheres to brand voice.

Direct Marketing and Collateral Development

Controls quantity and inventory of all Hotel marketing collateral and verifies copies are filed in a comprehensive manner.

Assists in the production of all property display and temporary signage in hotel public areas.

Promotes collection of competitors collateral and publicity on a monthly basis.

Verifies all collateral is as per brand standard guidelines and in compliance with Brand Standard Audit (BSA).