Marketing Manager (Creative & Strategic Lead)

Part 2: The Full Job Description

Job Title: Marketing Manager (Creative & Strategic Lead) Location: Cairo (Maadi and New Cairo) Type: Full-Time

About UniPal: We are not a traditional educational agency. We are the bridge between Egyptian students and their dreams abroad. Our audience is 17 and 18-year-oldsa demographic that demands authenticity speed and high-quality content. We are aggressive fast-paced and visually driven.

The Role: We are looking for a hybrid leader. You will act as the operational captain of the marketing department and the lead creative strategist. You will manage our talented internal team (Video Editor Graphic Designer Media Buyer) to ensure we are not just posting content but building a brand culture.

Your Mission:

1. Operational Leadership: Turn chaos into clarity. You will manage the marketing calendar set deadlines and ensure the team (Video Design Ads) is efficient happy and productive.
   

2. Creative Evolution: We have a strong brand foundation; your job is to elevate it. You will brainstorm unique campaigns that differentiate us from every other agency in the market.
   

3. Brand Guardianship: You will eventually take full ownership of the brands visual identity (replacing our current external Creative Director in the long term).
   

Key Responsibilities:

• Strategy & Planning: Develop monthly and quarterly marketing strategies that align with student recruitment cycles (IGCSE American Diploma Thanaweya Amma).
  

• Team Management: Oversee the day-to-day workflow of the Content Creator Video Editor Graphic Designer and Media Buyer. Ensure quality control and deadline adherence.
  

• Creative Direction: Lead brainstorming sessions for "hero" campaigns. You dont need to edit the video but you need to direct the vision of the video.
  

• Event Marketing: Lead the marketing strategy for our major offline events (like UniFair) ensuring high footfall and an unforgettable on-ground experience.
  

• Performance Analysis: Monitor campaign performance with the Media Buyer to ensure we are getting high-quality leads not just vanity metrics.
  

Requirements

What Were Looking For:

• Experience: 4 years in Marketing with at least 1 year in a leadership/managerial role.
  

• The "Eye": You must have a strong portfolio or track record of leading visual campaigns. You understand why a design works or fails.
  

• Gen Z Fluency: You understand TikTok Instagram Reels and the current trends. You know how to sell to a 17-year-old without sounding like a "corporate robot."
  

• Operational Discipline: You love Trello/ClickUp/Asana. You hate missed deadlines. You are the organized one in a room full of creatives.
  

• Bonus: Experience in the Education/Study Abroad sector or Youth Marketing.
  

Benefits

• Authority: You will have the autonomy to test bold new ideas.
  

• Impact: You are helping students make the biggest decision of their lives.
  

• Growth: This role is designed to evolve into a Marketing Director/CMO position as we expand.