Senior Digital Media Planner

About the Role

Our client a multinational media agency is seeking a digitally native and strategically minded Senior Digital Media Planner to lead the development and execution of advanced full-funnel digital media strategies. This role is ideal for someone with deep expertise in digital channels a passion for performance and innovation and the ability to translate data into impactful results for ambitious brands.

Key Responsibilities

• End-to-End Strategy Development: Create and lead full-funnel digital media strategies that integrate brand awareness and performance goals across channels including search social display programmatic video and eCommerce.
  
• Client Leadership: Act as a senior strategic partner to clients owning key relationships and delivering proactive recommendations performance insights and growth opportunities.
  
• Platform Expertise: Plan activate and optimize campaigns across platforms such as Google Ads Meta Business Suite TikTok Ads Manager LinkedIn Ads DV360 Amazon Ads and GA4.
  
• Brief-to-Plan Execution: Translate client briefs into clear actionable and innovative digital media plans aligning targeting creative and KPIs to business objectives.
  
• eCommerce Strategy: Build tailored media plans that drive results across the funnel for eCommerce clients focusing on ROAS CPA and conversion optimization.
  
• Innovation & Experimentation: Identify and recommend emerging tools formats and audience strategies staying ahead of industry trends like AI-driven buying data privacy and automation.
  
• Performance Monitoring: Oversee campaign execution ensuring accurate pacing optimization and reporting across all stages of the campaign lifecycle.
  
• Team Collaboration & Mentorship: Collaborate cross-functionally with creative analytics media buying and account teams while mentoring junior planners and executives on strategy and execution best practices.
  

Requirements

Requirements

• Bachelors degree in Marketing Communications Business or a related field (Masters or MBA a plus).
  
• Fluency in Arabic and English is essential; French is a strong advantage.
  
• Experience: 34 years in digital media planning performance marketing or digital strategypreferably in an agency or high-growth digital environment.
  
• Technical Proficiency: Deep experience with leading digital platforms and tools including Google Ads Meta DV360 TikTok LinkedIn Amazon Ads and GA4.
  
• Analytical Skills: Strong understanding of digital KPIs (CPM CPA ROAS CTR etc.) and ability to optimize campaigns to meet business and media goals.
  
• Client-Facing Communication: Confident in presenting plans and performance insights to stakeholders; clear persuasive communicator.
  
• Project Management: Ability to manage multiple campaigns and priorities with precision autonomy and attention to detail.
  
• Digital-First Thinking: Passionate about digital media performance marketing innovation and staying ahead of the curve.
  

Preferred Certifications

• Google Measurement Certification
  
• Meta Strategy & Planning Certification
  
• Amazon Ads Planning Certification