Senior Marketing Technology Manager

Role summary

We are seeking a highly skilled and passionate Senior Marketing Technology Manager to join the global Marketing Technology & Operations team. The ideal candidate will be responsible for implementing technical solutions and deploying automation processes overseeing the creation of HTML email templates leading on the configuration of key customer engagement channels (push in-apps WhatsApp Content Cards) and effectively coordinating with internal stakeholders to ensure successful execution of life cycle marketing and product growth campaigns. Were looking for someone who has deep experience with Braze marketing automation as well as the broader marketing tech stack and related marketing KPIs.

The Senior Marketing Technology Manager will play a critical role in optimizing our marketing efforts and driving business growth.

What youll do

• Manage end-to-end workflow processes for marketing campaigns from conceptualization to execution ensuring timely delivery and adherence to deadlines.
• Establish and maintain scalable marketing operations processes that ensure best practices in campaign and lead management.
• Design and maintain a robust Braze set-up across workspaces apps tags and environments.
• Define and govern naming conventions taxonomy and best practices.
• Partner with Data & Engineering to ensure clean reliable event and attribute schemas.
• Oversee integrations (CDP product web mobile APIs webhooks) to unlock real-time multi-channel engagement.
• Implement A/B and multivariate tests to improve activation conversion retention and reactivation programs.
• Build reporting frameworks that connect Braze performance to commercial outcomes.
• Create and maintain documentation playbooks QA processes and guardrails.
• Train and support Life Cycle Marketing Regional Marketing and Product Teams to self-serve safely and effectively.
• Champion new Braze capabilities (AI Connected Content Currents segmentation Liquid etc.).
• Ensure the stack and strategy can scale across markets products and teams.
• Understand the customer journey lead flows and routing through our systems and oversee the buildout enrichment and assignment of leads.
• Monitor and analyze campaign performance metrics providing insights and recommendations for further testing and optimization.
• Maintain a deep understanding of industry best practices and emerging trends in marketing workflow management and marketing automation.

Who you are

• Mandatory: Level 3 Architect Certification
• Strong project management skills with the ability to manage multiple projects simultaneously
• Proficiency in marketing automation platform Braze
• Excellent analytical skills with the ability to interpret data and drive actionable insights
• Proven experience in HTML coding and the creation of responsive email templates
• Proven experience in creating multi-channel Canvas builds including: email SMS WhatsApp In-Apps Content Cards and others
• Effective communication and interpersonal skills with the ability to collaborate with cross-functional team
• Detail-oriented mindset with a focus on delivering high-quality work within established timelines
• Ability to understand business requirements and deliver solutions that balance business needs and system maintainability.
• Analytical and quantitative problem-solving skills and the ability to communicate complex ideas effectively when creating reports or dashboards.
• Strong interpersonal skills and ability to earn trust and respect from peers.
• High enthusiasm and motivation to work within a fast-paced international environment.
• Positive disposition with high energy self-directed team player.

Not a must but a great advantage:

• Accreditations in Marketo Salesforce or similar
• Prior experience in a similar role within the finance industry is preferred but not required
• Relevant certifications in marketing automation or project management would be a plus

#LI-MI1

Required Experience:

Manager