Director of Marketing and Communication

AccorHotel

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profile موقع الوظيفة:

الرياض - السعودية

profile الراتب شهرياً: لم يكشف
تاريخ النشر: نُشرت قبل 6 ساعة
عدد الوظائف الشاغرة: 1 عدد الوظائف الشاغرة

ملخص الوظيفة

This role oversees and leads all marketing & communication efforts in the hotel. The Director of Marketing and Communication is responsible to create and promote on-brand messaging to customers through various channels with the goal of enhancing the image of the hotel driving consumer awareness increasing market share and building brand awareness.

 

KEY ROLES & RESPONSIBILITIES

  • Manage all activities within the marketing department ensuring all brand standards are followed.
  • Create & execute the annual strategic and seasonal marketing/ communications plan according to budget.
  • Serve as the hotel s primary brand ambassador ensuring that brand guidelines are followed.
  •  Develop the hotel s communication strategies and execute the luxury marketing campaigns in conjunction with the Sales Spa Food and Beverage departments to ensure profit growth and brand exposure.
  • Plan and oversee the hotel s advertising and promotional activities.
  • Manage the hotel s creative agency to develop all marketing collateral promotional pieces and advertising campaigns.
  • Develop strong relationships with the media as well as with tourism industry partners.
  • Leverage existing media relationships and cultivate new contacts within business and industry media.
  • Responsible for the planning and execution of compelling consumer and media content creation as well as creative agency briefing (including copy writing photo/video shootings) ensuring delivery in adherence with brand guidelines and hotel positioning.
  • Plan and oversee the hotel s advertising and promotional activities.
  • Pro-actively identify relevant marketing/ brand partners for the hotel and manage these. relationships profitably to raise hotel awareness drive demand deepen loyalty and enrich brand experience.
  • Verify all advertising for the hotel in digital channels is in alignment with brand voice.
  • Build and maintain positive relations with Accor Corporate and Regional offices.
  • Oversee photo and video shoots for the hotel and seasonal campaigns.
  • Other duties as assigned.

 


Qualifications :

 

  • Bachelor s degree in Marketing Business or related major.
  • Minimum 5 years experience in the marketing digital or related professional area.
  • Hospitality marketing or advertising agency experience preferred.
  • An experienced marketing expert a dynamic and self-driven creative individual.
  • An engaging and empathic leader.
  • A passionate individual with experience in marketing; traditional & digital; as well as e-commerce and communication (PR).
  • Strong luxury hotel background is preferred.
  • Fluency in English written and spoken.

 


Remote Work :

No


Employment Type :

Full-time

This role oversees and leads all marketing & communication efforts in the hotel. The Director of Marketing and Communication is responsible to create and promote on-brand messaging to customers through various channels with the goal of enhancing the image of the hotel driving consumer awareness incr...
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المهارات المطلوبة

  • Crisis Management
  • التسويق
  • العلاقات العامة
  • Fundraising
  • Media Relations
  • Constant Contact
  • التخطيط الاستراتيجي
  • إدارة وسائل التواصل الاجتماعي
  • Team Management
  • Public Speaking
  • Wordpress
  • Writing Skills

عن الشركة

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As a pioneer in the art of responsible hospitality, the Accor Group gathers more than 45 brands, 5,600 hotels, 10,000 restaurants, and lifestyle destinations in 110 countries. While each brand has its own personality, where you will be able to truly find yourself, they all share a com ... اعرض المزيد

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