Cards Portfolio Manager

مدينة الكويت - الكويت

الراتب شهرياً: لم يكشف

تاريخ النشر: نُشرت قبل 21 ساعة

عدد الوظائف الشاغرة: 1 عدد الوظائف الشاغرة

سجل للتقديم

ملخص الوظيفة

JOB TITLE: Cards Portfolio Manager

TERM: 12 months

CLIENT LOCATION: Kuwait City Kuwait

DIVISION: Cards

REPORTS TO: Head of Cards Portfolio

RELEVANT EXPERIENCE: 5 years in card portfolio management lifecycle marketing or customer engagement roles within the banking or financial services sector.

MANDATORY REQUIREMENTS**:

Proven experience in card portfolio performance analysis
Strong understanding of customer lifecycle marketing (Cards)
Immediately available
English and Arabic is preferred
Proficiency in SQL Excel and data visualization tools (e.g. Tableau Power BI)

PURPOSE OF THE PROJECT

To enhance customer acquisition engagement and retention through targeted data-informed lifecycle marketing strategies that optimize card portfolio performance and align with business objectives.

Key Activities

Core Responsibilities and Accountabilities

Analyze debit and credit card portfolio performance across acquisition activation usage and retention metrics.
Identify and recommend targeted campaigns to drive spend reduce attrition and increase customer engagement.
Collaborate with Product and Marketing teams to design and launch lifecycle campaigns.
Monitor campaign performance and provide actionable insights for continuous improvement.
Conduct competitive benchmarking and market analysis to inform strategy.
Prepare and present regular portfolio performance reports to senior stakeholders.
Ensure compliance with internal risk policies.
Develop and execute multi-channel lifecycle marketing campaigns (email mobile digital direct mail).
Partner with cross-functional teams (Product Risk Compliance Legal) to ensure campaign alignment and governance.
Continuously test measure and optimize campaign effectiveness using A/B testing and performance analytics.

KPIs

Increase in card activation and usage rates
Reduction in customer attrition
Campaign ROI and conversion rates
Customer engagement metrics (e.g. open/click rates spend lift)
Compliance and audit adherence

Knowledge and Experience

Bachelors degree in Marketing Business Economics or related field
Experience in financial services preferably in cards or payments
Strong analytical and storytelling skills using data
Understanding of customer segmentation and personalization strategies
Familiarity with marketing automation platforms (e.g. Salesforce Marketing Cloud Adobe Campaign)

Mandatory Skills**

SQL and Excel for data analysis
Cards Portfolio Management
Campaign performance tracking and reporting
Stakeholder communication and presentation
Regulatory awareness in financial marketing
Project management and cross-functional collaboration

JOB TITLE: Cards Portfolio Manager TERM: 12 months CLIENT LOCATION: Kuwait City Kuwait DIVISION: Cards REPORTS TO: Head of Cards Portfolio RELEVANT EXPERIENCE: 5 years in card portfolio management lifecycle marketing or customer engagement roles within the banking or financial services sector. MAN...