Content Marketing Manager
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تاريخ النشر:
نُشرت قبل 6 ساعة
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ملخص الوظيفة
WalkMe an SAP company pioneered the Digital Adoption Platform (DAP) to enable business leaders to fully harness technology in todays complex digital landscape. By leveraging WalkMes featuresguidance engagement insights and automationemployees boost efficiency executives gain greater visibility into digital usage and organizations maximize their digital assets driving successful digital transformation.
Together SAP and WalkMe form a powerful partnership that revolutionizes the digital transformation journey. This collaboration allows businesses to unlock the full potential of SAPs robust ERP solutions while seamlessly enhancing user experience and productivity with WalkMes intuitive digital adoption platform.
Were looking for a creative driven and organized Content Marketing Manager to support WalkMes storytelling across digital this role youll contribute to and execute a content strategy that aligns with our marketing objectives and business goalshelping to grow brand awareness drive engagement and generate pipeline.
Youll write and edit a wide range of assets manage content calendars and work closely with teams across Product Marketing Brand Demand Gen and SEO. This role requires a passion for compelling narratives a sharp eye for detail and the ability to manage multiple content initiatives at once.
What Youll Own
- Develop write and optimize engaging content assets including video scripts blog posts website copy landing pages eBooks whitepapers and email nurtures
- Tailor and adapt content formats for different audiences regions and channels (web email social paid media sales enablement) while maintaining brand voice
- Repurpose long-form content into short-form assets for email social media and other targeted use cases
- Collaborate with SEO demand generation brand and product marketing teams to align content with campaign goals and performance targets
- Partner with designers video editors and freelancers to deliver high-quality multi-format content experiences
- Use and maintain editorial calendars to track deliverables ensure consistency and meet deadlines
- Leverage analytics to evaluate content performance optimize future assets and report on key metrics
- Stay informed on content marketing trends digital innovations and competitor strategies to keep WalkMes content fresh and effective
What Youll Need to Succeed
- 4 years of experience in content creation or content marketing ideally within a B2B SaaS or tech environment
- A degree in Marketing Communications Journalism English or a related field
- Excellent writing and editing skills with a strong command of tone voice and narrative structure
- Proven ability to develop both short- and long-form content across the buyer journey
- Comfortable working cross-functionally in a fast-paced results-driven environment
- Familiarity with SEO best practices CMS platforms like WordPress or Webflow and analytics tools such as Google Analytics and HubSpot
- Hands-on experience with generative AI tools (e.g. ChatGPT Jasper Veed) for ideation content development or multimedia asset creation
- Strong project management skills with the ability to handle multiple priorities and deadlines
- A naturally curious and proactive mindset with enthusiasm for exploring new tools technologies and approaches
- An outcome-oriented approach with an understanding of how content contributes to MQLs engagement and influenced pipeline
- Familiarity with UX writing and conversion-optimized content techniques
- Understanding of digital advertising video content workflows or localization best practices
- Experience with content operations platforms or structured content workflows (e.g. Notion Contentful)
- Experience ghostwriting or developing thought leadership content for internal SMEs or executives
At WalkMe we approach Diversity Equity and Inclusion (DEI) with the same level of collaboration innovation and accountability that we bring to the rest of our business. We believe in the value of diversity and are committed to ensuring an equitable and inclusive workplace where every employee has an equal opportunity to achieve success.
WalkMe does not discriminate. If a candidate requires a reasonable accommodation to complete a job application pre-employment testing or a job interview or to otherwise participate in the hiring process please contact your Talent Acquisition partner immediately.
TO ALL RECRUITMENT AGENCIES: WalkMe does not accept agency resumes. Please do not forward resumes to WalkMe employees or any other company location. WalkMe is not responsible for any fees related to unsolicited resumes and will not pay fees to any third-party agency or company that does not have a signed agreement with the Company for this specific role.
We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.
Required Experience:
Manager
المهارات المطلوبة
- ضريبة الدخل
- الصيانة العامة
- كتابة المحتوى
- Flash
- برمجة التطبيقات
عن الشركة
Even if your organization is digitally mature, there still exists the growing challenge of keeping up with the exponentially increasing and stunningly sophisticated capabilities that today’s innovators are delivering. Recognizing that our technological capabilities are increasing at ... اعرض المزيد
