Digital Marketing Leader

• Lead and manage a high-performing digital marketing team providing guidance support and fostering collaborative work environment.
  
• Develop comprehensive digital marketing strategies aligned with the overall business objectives incorporating a deep understanding of company services and target audience.
  
• Oversee social media channels develop engaging content and implement campaigns to enhance brand visibility drive engagement and generate leads.
  
• Create compelling and effective marketing content including blog posts articles and promotional materials to support the brand messaging and attract the target audience.
  
• Utilize strong sales acumen to develop and implement strategies that drive revenue growth customer acquisition and market expansion.
  
• Conduct market research to identify opportunities and challenges staying abreast of industry trends and providing actionable insights to inform marketing strategies.
  
• Open new markets for consultation business through effective networking partnerships and identifying business development opportunities.
  
• Implement and enhance personal branding strategies to establish a strong online presence and credibility within the industry.
  
• Contribute to the development and maintenance of a consistent and compelling brand image through effective personal branding and corporate brand strategies.
  
• Drive the expansion of the consulting business by identifying and capitalising on new business opportunities partnerships and innovative marketing approaches.
  
• Monitor and analyse the performance of digital marketing campaigns utilising data-driven insights to optimize strategies and achieve key performance indicators (KPIs).
  
• Stay updated on emerging technologies and trends in digital marketing integrating innovative tools and techniques to enhance campaign effectiveness.
  
• Build and maintain strong relationships with clients ensuring satisfaction and alignment with their business objectives.
  
• Implement a culture of continuous improvement within the digital marketing team fostering innovation and staying ahead of industry best practices.
  
• Effectively manage and allocate budgets for digital marketing campaigns ensuring efficient use of resources and maximum return on investment (ROI).
  

Requirements

• Bachelors degree in Marketing Business or related field. Masters degree is a plus
  
• 5 years in digital marketing specializing in B2B and consultancy.
  
• Proven track record in developing and executing digital marketing strategies.
  
• Strong leadership interpersonal and communication skills.
  
• In-depth understanding of sales principles driving revenue growth.
  
• Proficient in managing business-oriented social media channels.
  
• Experience in creating and executing social media campaigns.
  
• Strong writing and content creation skills.
  
• Proven experience in developing effective marketing content.
  
• Ability to conduct thorough market research and analysis.
  
• Track record in opening new markets and identifying business opportunities.
  
• Success in personal branding strategies.
  
• Experience contributing to brand image development and maintenance.
  
• Proficiency in data analysis deriving actionable insights.
  
• Experience using analytics tools to measure campaign performance.
  
• Stay updated on emerging technologies and digital marketing trends.
  
• Ability to integrate innovative tools and techniques with strong client relationships management skills.
  
• Ability to understand and align with client business objectives.
  
• Proactively seek innovative approaches and stay updated on industry best practices.
  
• Experience in effective budget management for digital marketing campaigns.
  
• Ability to maximize ROI and optimize resource utilization.
  
• English proficiency is a must.
  
• Fluency in Microsoft Office suite (Outlook Excel Word PowerPoint etc.)