Marketing Manager

Shangri-La Barr Al Jissah Muscat Sultanate of Oman

Nestled in between the dramatic backdrop of rugged mountains and the pristine waters of the Sea of Oman Shangri-Las Barr Al Jissah Resort and Spa is set on 124 acres of stunning scenery and home to three spectacular hotels: the family orientated Al Waha comprises 262 rooms the diverse Al Bandar comprises 198 deluxe rooms and the luxurious and most exclusive Al Husn has 180 elegantly appointed guestrooms and suites. The resort also features 22 Food and Beverage outlets 1056 sqm ballroom with 8 breakout rooms wide variety of recreational facilities and a spa with 12 treatment villas.

Job Summary

The Marketing and Communications manager creates communicates and implements communication programs that effectively promotes and decribes the complex positioning and its offerings including content creation from photos videos reels to classic collaterals as well as social and offline campaigns on available channels.

Responsibilities

• Demonstrate knowledge and experience of social media marketing
• Analytical in reporting and performance of social media campaigns
• Independent social media driven person with a natural instinct and flair at creating unique content (creative captions photos and videos)
• Independent flexible coach and manage team
• Manage and optimise our social media presence across all channels/platforms
• Identify trends and insights on the market brainstorm new and creative strategies
• Design and Video skills is a plus (Adobe Illustrator Capcut Canva etc)
• Creating and implementing plans to optimise market share revenue and visibility on both local and international target markets.
• Provide site inspection tours and hosting media
• Coordinate on-property film/photo shoots and host PR/marketing events.
• Proactively work with other departments to source press-worthy angles/opportunities for events and activities across the property.
• Manage media tracking for the hotel and report results back to key stakeholders.
• Prepare manage and keep up-to-date hotel collateral and information including content and information for brochures fact sheets and sales materials.
• Act as day-to-day PR contact to the media on behalf of the resort and draft press releases and take ownership of press kit materials.
• Assist in developing and executing marketing and communication plans and programs of the hotel
• Plan develop and implement all Companys marketing strategies marketing communications and public relations activities both internal and external.
• Create and manage all collateral assets maintain brand communications guidelines and standards and act as the ambassador and voice of brand.
• Lead projects on increase of awareness and develop an enviable corporate image by developing and executing effective communication and media relations programs.
• Create implement and measure the success of comprehensive marketing communications and PR programs that will enhance the Companys image and position within the marketplace and the general public.
• Assist in editorial direction design production and distribution of all Companys publications.
• Coordinate and manage public relations and promotional activities and act as Companys representative with the media these can include photo shoots broadcasts and interviews.
• Responsible for the appearance of all Companys print and electronic materials (letterheads use of logo brochures and flyers).
• Lead projects such as cause-related marketing and special events.
• Responsible for the achievement of marketing/communications/PR missions goals and objectives.
• Evaluate opportunities for media partnerships sponsorships and advertising on an on-going basis.
• Report on marketing successes opportunities and strategies to all levels.
• Drive day-to-day activities to support strategic annual PR and Marketing plan that focuses on positioning the resort.
• General PR support for projects such as hotel events trade shows press conferences media dinners and PR events.
• Work closely with other department heads (F&B catering marketing sales etc.) to seek PR opportunities within secured business (e.g. high-profile/celebrity events unique F&B offerings/events packages/promotions etc.).
• Keep up to date press kit materials including drafting of press releases fact sheets and biographies.
• Cultivate relationships with top tier travel trade lifestyle luxury business local media and online influencers.
• PR monitoring and measurement solution and clippings reports.

What We Are Looking For

• We are looking for an Marketing Communication professional with experience with luxury Hotels or in the Media houses. Arabic-speaking is a plus.
• Strong knowledge in optimising social media presence and handling digital campaigns
• Content curator with a natural flair at delivering high quality content
• 3 years background in a similar position.
• Sound understanding of marketing communication and digital practices and procedures.
• Impeccable English copywriting skills and creative thinker.