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موقع الوظيفة drjobs

القاهرة - مصر

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الوصف الوظيفي

Description

The Corporate Marketing Lead will be responsible for developing implementing and overseeing comprehensive marketing strategies that align with our companys overarching business objectives

Key Responsibilities:

  • Strategy Development:
    • Develop and execute a robust corporate marketing strategy and integrate AI-powered tools and platforms that support brand growth market positioning and business development goals.
    • Conduct market research competitor analysis and customer insights to identify opportunities and inform marketing decisions.
    • Define key performance indicators (KPIs) and metrics to measure the effectiveness of all marketing activities.
  • Brand Management:
    • Guard and evolve the companys brand identity voice and visual guidelines across all platforms and touchpoints.
    • Oversee the creation of compelling brand narratives and messaging that resonate with target audiences.
    • Ensure brand consistency in all internal and external communications.
  • Content and Campaigns:
    • Lead the development and execution of integrated marketing campaigns including digital marketing content marketing social media email marketing and events.
    • Manage the content calendar and ensure timely delivery of high-quality engaging content.
    • Collaborate with product sales and other internal teams to develop compelling marketing materials that support their objectives.
    • Explore and leverage AI for content creation optimization to scale content efforts improve relevance and drive engagement.
    • Implement AI-driven personalization and automation techniques across campaigns (email social media web) to deliver highly targeted messages and improve customer experience
  • Digital Marketing & SEO:
    • Utilize AI-driven analytics and insights to refine SEO strategies monitor search trends and adapt to algorithm changes for maximized online visibility.
    • Oversee the application of AI tools for campaign performance analysis A/B testing and predictive modeling to optimize digital advertising spend and lead generation efforts.

  • Public Relations & Communications:
    • Manage corporate communications media relations and public relations efforts to enhance the companys reputation and secure positive media coverage.
    • Develop crisis communication plans and manage responses as needed.



Requirements

  • Bachelors degree in marketing Communications Business or a related field.
  • 5-7 years of experience in marketing and branding roles preferably within the telecommunications industry.
  • Proven track record of developing and executing successful integrated marketing strategies that have driven measurable results.
  • Experience managing all facets of corporate marketing including digital marketing content social media PR and events.
  • Strong understanding of branding principles and digital marketing strategies.
  • Proficiency in using marketing software and analytics tools to track engagements and conversions.
  • Creative mindset with strong attention to detail and the ability to think outside the box.

نوع التوظيف

دوام كامل

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