Account Management
- Establish productive professional relationships with key personnel in the Modern Trade channel.
- Meet assigned targets for profitable sales volume and strategic objectives in assigned accounts/channel.
- Lead a joint company-strategic account planning process that develops mutual performance objectives financial targets and critical milestones for a one and three-year period.
- Develop and implement a customer-specific account plan to fuel category growth increase sales and maximize profitability.
- Develop the category per customer and improve the brands in-store execution level.
- Resolve any issues and problems faced by customers and deal with complaints to maintain trust.
- Negotiate and close agreements with Key Channel Customers.
Channel Management
- Identify and develop a thorough understanding of the key factors driving demand in the category and market.
- Develop and implement plans that fuel the categorys growth within the channel while securing leadership within the category.
- Prepare a cohesive plan for the channel that delivers Topline/bottom line targets and improves category execution level across the channel.
- Propose and sell-in new brands/products/execution tools to the accounts.
- Assess clarify and validate customer needs on an ongoing basis.
- Lead solution development efforts that best address Red Bull/customer needs while coordinating the involvement of all necessary stakeholders (trade marketing finance supply chain etc.).
- Monitor the market competitor products and activities while developing mitigating strategies/actions to win over competition.
Budget Management
- Practices complete ownership over channels VCM to ensure meeting profitability.
- Manages budget spending/allocation across accounts while assuring achieving best ROI and improving investment levels.
- Creates budget control measures to avoid over/wrong spending and serves as the revision point for all claims received from trade or DP related to his channel.
Analysis and Planning
- Ensure the timely and successful delivery of our solutions according to customer needs and objectives.
- Track and analyze the accounts sales performance and take necessary actions to meet business goals.
- Track all expenditure activities occurring in the channel while setting budget controls and owning channel profitability.
Cross-functional Responsibilities
- Work closely with the marketing/trade marketing department to ensure the brand is being properly supported through retailer-specific marketing initiatives.
- Collaborate with supply chain and logistics to ensure product availability delivery schedules and inventory management.
- Collaborate with Finance to ensure that budgets are maintained and correctly tracked. Ensures that all payments to customers are made and that all claims are correct.
Distributor Partner Management
- Manages counterpart stakeholders at the DP.
- Sets DP working KPIs and targets.
- Ensure that DP is delivering the right execution and provides guidance/support when needed.
- Develops DP team through different interactions that involves (meetings business reviews trainings etc.)
Qualifications :
- 4 Years of experience in Key Accounts management in an FMCG.
- Strategic ability -- develop specific valuable innovative and commercially focused strategies but also grasp the bigger picture.
- Commercial acumen -- strong understanding of sales processes and financial systems.
- Analytical skills -- strong planning and negotiation skills. Able to analyze sales and customer data take the best conclusion develop initiatives with the highest value for the shopper customer and Red Bull.
- Negotiation experience -- successful retail negotiation experience and problem-solving skills.
- Presentation skills -- demonstrate great presentation skills that provide highly relevant and commercially viable strategies/processes in a clear concise and empowering way.
Remote Work :
No
Employment Type :
Full-time