Director of Marketing
صاحب العمل نشط
حالة تأهب وظيفة
سيتم تحديثك بأحدث تنبيهات الوظائف عبر البريد الإلكتروني
شارك هذه الوظيفة
حالة تأهب وظيفة
سيتم تحديثك بأحدث تنبيهات الوظائف عبر البريد الإلكتروني
الوصف الوظيفي
About Calo
Calo is an app providing personalized meal plans for busy people through nutritional algorithms built with love by chefs nutritionists and software engineers.
Launched in Bahrain in 2019 we have since expanded to 6 countries delivered millions of meals to our customers and launched our very own Grab & Go Cafe concepts.
Were on a noble mission to make healthy easy. We think this is one of the most important problems to tackle in our world today. We have global ambitions - no small thinking here.
Role Overview
Calo has been building a strong and growing presence in the Saudi market for the past few years earning trust and recognition as a leading healthy food brand. With a fast-growing customer base a deeply engaged community and a product that solves real health challenges were doubling down on whats working to reach even more customersand were looking for a bold strategic and culturally attuned Director of Marketing to lead this charge.
In this role youll be responsible for shaping and executing a powerful local marketing strategy that expands Calos footprint deepens community engagement and solidifies our position as one of Saudi Arabias most relevant and loved wellness brands. Youll lead a talented team of Saudi marketers and collaborate closely with leadership across product growth and operations.
Main Responsibilities
1. Build on a Strong Brand Foundation
- Scale and evolve Calos brand presence in Saudi Arabia building on years of existing growth and market traction
- Refine our local brand voice to resonate even more deeply with Saudi customers
- Lead storytelling efforts that connect our product mission and customer lifestyle into a compelling narrative
- Drive consistency and excellence across all touchpointsdigital social content packaging and offline
2. Own Marketing Strategy & Execution
- Lead the go-to-market strategy across all marketing functionsbrand performance content community unconventional PR and offline experiences
- Manage and optimize a local marketing budget to maximize ROI across both growth and brand campaigns
- Execute full-funnel campaigns that grow awareness acquire customers and improve retention/LTV
- Develop and launch marketing initiatives that span traditional and non-traditional channelsfrom paid media to guerrilla marketing stunts
3. Deepen Community & Cultural Relevance
- Act as the cultural custodian of the brand in Saudiidentifying the right influencers ambassadors and moments that matter
- Expand our offline presence through events partnerships and physical activations that bring Calo to life
- Foster relationships with content creators health advocates and local tastemakers to build advocacy and social buzz
- Create marketing that doesnt just sell but moves peopleemotionally culturally and behaviorally
4. Lead & Develop a High-Performing Team
- Mentor and empower a team of Saudi marketers with strategic guidance and hands-on support
- Build a team structure that balances creative strategic and executional excellence
- Serve as the key connector between the Saudi marketing team and the leadership
- Partner cross-functionally with Product Engineering Operations and Growth teams to align local marketing with company-wide priorities
Ideal Candidate
Qualifications
- 8 years of experience in marketing brand building or growth strategy with a strong focus on managing diverse cross-functional teams in the Saudi market
- Proven success in scaling D2C start-ups driving growth and market expansion
- Track record of owning full marketing P&L and meeting aggressive acquisition and brand KPIs
Knowledge and Competency
- Deep understanding of Saudi market dynamics and consumer behavior
- Expertise in brand strategy paid media influencer marketing content development and lifecycle growth
- Strong analytical skills with ability to track measure and optimize CAC retention brand lift and LTV
- Ability to craft messaging thats culturally fluent emotionally resonant and commercially effective
Personality
- Ambitious and driventhrives on building exceptional brands from the inside out
- Bold and creativethinks beyond traditional marketing to create standout brand moments
- Hands-on leader who is as comfortable giving strategic direction as they are reviewing copy or creative
- Collaborative and empathetic with a deep respect for local culture and a passion for community building
- Personally committed to health and wellness with a deep understanding of how the brand helps people live healthier lives through its products and services
Required Experience:
Director
نوع التوظيف
دوام كامل
