Develop and implement our PR & media strategy/plan and supporting campaigns in coordination with the Head of Marketing
Promote our brand image through traditional and nontraditional PR & Media engagements to enhance its brand image
Build and maintain a positive professional relationship with PR & media agencies to ensure ourr public reputation is safeguarded at all times
Plan and organise PR events to promote our services and products and ensure our participation in external PR events to promote it on local regional and international levels
Develop corporate communications such as quarterly newsletter company updates press releases and corporate PR materials as per the brand guidelines and as instructed by the Head of Marketing
Develop and review the corporate content for grammatical accuracy and adherence to brand guidelines to ensure all internal and external corporate communication is impactful consistent and accurate
Drive the development and awareness of our brand by ensuring a consistent brand image across all media channels
Work with media agencies and vendors to identify budgets and provide inputs to the Head of Marketing on departmental budget
Monitor our media presence and identify any trends/concerns that may impact the Group s reputation and take necessary steps to address any issues in a timely manner
Work closely with the Marketing team to ensure media related campaigns are supported as per the requirements
Track monitor and report on effectiveness of marketing activities and plans on a periodic basis
Requirements
Bachelor s degree in Marketing PR or any relevant discipline
Minimum of 58 years of relevant experience