Senior B2B Media Buyer
نُشرت في :
11-05-2025
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الوصف الوظيفي
Alnafitha IT is a leading independent provider of IT services and solutions in Saudi Arabia founded in 1993. As a fully Saudiowned company we have established ourselves from a startup business to a market leader offering a comprehensive range of IT solutions tailored to meet the unique requirements of our clients. Our expertise spans across various domains including Microsoft AWS ManageEngine and Zoho Solutions ensuring that we deliver strategic IT solutions that drive digital transformation and operational excellence to our clients.
With over 30 years of experience Alnafitha IT has successfully completed more than 4000 projects serving over 3000 satisfied customers and collaborating with 65 partners. Our commitment to excellence is evident in our customercentric approach which emphasizes engagement collaboration and a relentless pursuit of quality in every interaction
Our vision is to be the Kingdoms most customercentric provider for digital transformation and consultation fostering innovation and excellence in all our solutions. We are dedicated to optimizing operational efficiency and ensuring effective resource utilization to enhance customer satisfaction and profitability
At Alnafitha IT we believe in empowering our employees and nurturing their growth which is essential for driving leadership in technology and customer satisfaction. As we continue to expand our presence in the IT landscape we remain committed to delivering cuttingedge solutions that not only meet but exceed our clients expectations.
About the Role:
We are seeking a Senior B2B Media Buyer to create and implement paid media and advertising strategies targeting IT industry decisionmakers in Saudi Arabia. This role requires an experienced professional with a deep understanding of media buying digital advertising and audience targeting to drive highquality lead generation brand awareness and revenue growth. The ideal candidate will have a strong grasp of the Saudi IT market expertise in targeting diverse seniority levels (Clevel IT managers procurement and technical decisionmakers) and the ability to effectively manage multichannel paid advertising campaigns.
Key Responsibilities:
1. Media Buying Strategy & Execution
- Create and implement a data driven B2B media buying strategy tailored for the Saudi IT industry by analyzing the market and market competitor analysis to ensure effective plan outlining target audience to Increase reach and engagement of the intended audience
- Assess the most effective media channels including Google Ads LinkedIn Ads Twitter Ads (X) YouTube programmatic advertising local tech media and industryspecific platforms to propose an effective budget maximize ROI and increase quality.
- Create tailored marketing initiatives for highvalue accounts through collaborating with the sales team to target key accounts to deepen engagement with strategic accounts improving conversion rates and fostering longterm relationships
2. Paid Media Campaign Management
- Execute and oversee multiplatform advertising campaigns to ensure campaigns are effective in reaching intended audiences and achieving desired outcomes
- Implement A/B testing on creatives landing pages messaging and ad formats to optimize engagement and conversions by Identifying what resonates best with the audience.
- Continuously analyze and improve campaign performance metrics (CPL CAC ROAS and conversion rates) to ensure that advertising efforts are effective and cost efficient.
- Develop strategies to reengage potential customers to nurture leads through the sales funnel to improve conversion rates.
3. Audience Targeting & Segmentation
- Define and refine buyer personas specific to the Saudi IT industry through market research and gathering Insights from customer Interactions to ensure that the marketing efforts are tailored to the needs and preferences of the target audience.
- Leverage firstparty thirdparty and intentbased data to improve audience segmentation and ad personalization to create more personalized and effective ad experiences.
- Optimize advertising reach based on geographic data in key Saudi cities to ensure that marketing efforts are localized and relevant and thus maximizing the chances of engagement in targeted areas.
4. Performance Tracking & Analytics
- Regularly assess the effectiveness of advertising campaigns to optimize budget allocation and improve results using analytics tools to track campaign metrics adjusting strategies based on performance data to allocate budgets accordingly.
- Develop Create detailed reports and dashboards using tools like Google Analytics LinkedIn Campaign Manager and Power BI to provide stakeholders with insights into campaign effectiveness facilitating informed decisionmaking.
- Track MQLs SQLs pipeline contribution and overall ad performance to measure the effectiveness of advertising efforts in generating highquality leads that contribute to sales.
- Present insights and recommendations to marketing leadership and stakeholders to keep them informed through prepared presentation materials summarizing performance data and insights.
5. CrossFunctional Collaboration
- Work closely with content marketing sales and business unit heads to align advertising efforts with broader marketing objectives.
- Collaborate with the creative team to develop highperforming ad creatives banners and landing pages.
- Maintain regular communication with thirdparty agencies ad networks and local tech media partners to leverage external expertise and resources for enhanced campaign effectiveness.
Requirements
Experience & Industry Knowledge
- 5 years of experience in B2B paid media media buying demand generation and/or performance marketing.
- Strong knowledge of the Saudi IT market and experience in targeting IT decisionmakers and enterprise clients.
- Proven track record in executing and optimizing multichannel paid campaigns.
Technical & Analytical Skills
- Handson expertise in Google Ads LinkedIn Ads Twitter Ads (X) YouTube and programmatic advertising.
- Proficiency in Google Analytics Google Tag Manager UTM tracking and CRM systems (Zoho Salesforce HubSpot).
- Experience in setting up and optimizing conversion tracking lead attribution and campaign analytics.
Strategic & Executional Abilities
- Strong understanding of B2B sales funnels lead nurturing and conversion optimization.
- Experience in AccountBased Marketing (ABM) strategies particularly for enterprise clients.
- Ability to manage large advertising budgets efficiently while maximizing ROI.
Soft Skills & Mindset
- Datadriven strategic thinker with strong problemsolving skills.
- Excellent communication and stakeholder management skills.
- Ability to work both independently and collaboratively in a fastpaced environment.
- Passion for B2B marketing digital transformation and IT innovations.
- Effective time management and project coordination skills.
Why Join Us
- Lead highimpact B2B advertising campaigns in one of the fastestgrowing IT markets.
- Work with a highly skilled team in a technologydriven environment.
- Competitive salary performancebased incentives and growth opportunities.
- Be at the forefront of IT marketing and digital transformation in Saudi Arabia.
Experience & Industry Knowledge 5+ years of experience in B2B paid media, media buying, demand generation, and/or performance marketing. Strong knowledge of the Saudi IT market and experience in targeting IT decision-makers and enterprise clients. Proven track record in executing and optimizing multi-channel paid campaigns. Technical & Analytical Skills Hands-on expertise in Google Ads, LinkedIn Ads, Twitter Ads (X), YouTube, and programmatic advertising. Proficiency in Google Analytics, Google Tag Manager, UTM tracking, and CRM systems (Zoho, Salesforce, HubSpot). Experience in setting up and optimizing conversion tracking, lead attribution, and campaign analytics. Strategic & Executional Abilities Strong understanding of B2B sales funnels, lead nurturing, and conversion optimization. Experience in Account-Based Marketing (ABM) strategies, particularly for enterprise clients. Ability to manage large advertising budgets efficiently while maximizing ROI. Soft Skills & Mindset Data-driven, strategic thinker with strong problem-solving skills. Excellent communication and stakeholder management skills. Ability to work both independently and collaboratively in a fast-paced environment. Passion for B2B marketing, digital transformation, and IT innovations. Effective time management and project coordination skills. Why Join Us? Lead high-impact B2B advertising campaigns in one of the fastest-growing IT markets. Work with a highly skilled team in a technology-driven environment. Competitive salary, performance-based incentives, and growth opportunities. Be at the forefront of IT marketing and digital transformation in Saudi Arabia.
نوع التوظيف
دوام كامل
المهارات المطلوبة
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