Marketing Director Remote
صاحب العمل نشط
حالة تأهب وظيفة
سيتم تحديثك بأحدث تنبيهات الوظائف عبر البريد الإلكتروني
شارك هذه الوظيفة
حالة تأهب وظيفة
سيتم تحديثك بأحدث تنبيهات الوظائف عبر البريد الإلكتروني
الوصف الوظيفي
The Role
The Marketing Director will provide strategic leadership for all marketing functions overseeing the existing marketing team while aligning activities with the companys focus on key market sectors including Real Estate GovCon & Tech Diplomatic Missions Hospitality and Fee for Service segments. This role requires expertise in both relationshipdriven marketing and digital presence management within the insurance brokerage space.
Responsibilities
Strategic Leadership & Planning
- Develop comprehensive marketing strategies aligned with companys market sector priorities particularly in Real Estate GovCon & Tech Diplomatic Missions Hospitality and specialized areas like Arab medical offices.
- Direct brand positioning within competitive insurance markets across diverse sectors.
- Oversee the internal marketing team and manage relationships with external partners (Neilson Team).
- Align marketing initiatives with business development goals and revenue targets.
- Lead quarterly strategic planning sessions to adjust priorities based on market performance.
Team Management & Development
- Lead and mentor the marketing team.
- Coordinate activities with Neilson Teams SEO and Digital Marketing retainer services.
- Establish clear KPIs and development paths for team members.
- Foster crossdepartmental collaboration especially with sales teams.
Membership Strategy & Management
- Evaluate ROI of membership investments and recommend adjustments to portfolio.
- Develop strategies to maximize networking opportunities within industry associations.
Events Planning
- Oversee comprehensive events strategy including:
- Sponsored events for business development.
- Staff education events.
- Client/partnerhosted events.
- Annual client and carrier events
- Ensure events align with sectorspecific strategies (e.g. CUSP expansion into larger associations COMRE new memberships).
- Develop metrics for evaluating event effectiveness and ROI.
- Direct procurement and inventory management related to events.
Market Sector Development
- Lead strategic initiatives for each key market sector:
- Real Estate: Expand CUSP into larger associations and PMCdriven events.
- GovCon & Tech: Leverage NVTC/NVCC memberships and networking events.
- Diplomatic Missions: Develop Meridian partnership and backoffice broker relationships.
- Hospitality: Penetrate new networks and develop product pages.
- Fee for Service: Target Arab medical offices with specialized campaigns.
- Coordinate with sales teams to develop sectorspecific marketing materials and approaches.
Digital Marketing & Content Strategy
- Direct companys digital presence including:
- Website development (careers page marketspecific content).
- Company Journal content strategy.
- SEO optimization across priority sectors.
- Content development (emails booklets infographics).
- Oversee algorithm tracking traffic optimization and compliance reporting.
- Ensure digital assets support key initiatives like client experience enhancement.
Budget Management & ROI Analysis
- Develop and manage marketing budgets across all sectors and activities.
- Oversee scheduled investments in priority sectors (Real Estate GovTech Diplomatic).
- Evaluate and recommend new investment opportunities (e.g. Hospitality associations).
- Track marketing ROI metrics (revenue source of revenue KPIs).
- Prepare quarterly budget performance reviews for executive leadership.
Client Experience & Relationship Marketing
- Direct marketing initiatives supporting the client experience:
- Proposal development and enhancement.
- Client portal optimization.
- VIP lifecycle management.
- Referral partnership programs.
- Coordinate with sales teams on CRM documentation and Salesforce updates.
- Oversee client/staff education initiatives and press releases.
Strategic Partnerships
- Develop and manage key strategic partnerships including:
- Financial institutions (Capital One Wells Fargo Atlantic Union Bank).
- Industry partners (Atlas Advancements Forvis).
- International relationships (New Meridian partnership).
- Ensure partnerships align with sector priorities and business objectives.
- Measure and report on partnership effectiveness.
PLEASE READ: This is a fulltime position with an expectation to be online and available from 8:30 AM to 5:30 PM EST 15:30 to 00:30 Beirut Time) Monday through Friday. This role has a monthly salary range of $4200 to $4600 USD.
Qualifications :
Required Experience & Education
- Bachelors degree in Marketing Business or related field; MBA preferred.
- 10 years of progressive marketing experience with at least 5 years in senior leadership.
- Previous experience in insurance financial services or B2B professional services.
- Demonstrated success with membershipbased and relationship marketing.
- Experience marketing to diverse business sectors particularly in commercial insurance.
Skills & Knowledge
- Deep understanding of relationshipbased B2B marketing strategies.
- Strong expertise in membership and eventbased marketing approaches.
- Proficiency in digital marketing SEO and content development.
- Experience with CRM systems particularly Salesforce.
- Strong analytical skills for ROI measurement and budget optimization.
- Understanding of specialized insurance products and services.
- Experience with international and diplomatic business protocols (preferred).
Personal Attributes
- Strategic visionary with practical implementation skills.
- Relationship builder with excellent networking abilities.
- Datadriven decision maker.
- Excellent communicator with diverse stakeholders.
- Highly organized with ability to manage multiple sector initiatives.
- Adaptable to changing market conditions and organizational priorities.
Additional Information :
All your information will be kept confidential according to EEO guidelines.
Remote Work :
Yes
Employment Type :
Fulltime
نوع التوظيف
عن بُعد
