Digital Marketing Manager

Job Description

• Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
• Maintaining social media presence across all digital channels.
• To build full plan with content creation to cover campaign objectives & syncing with designers to provide with relevant designs.
• Brainstorm new and creative growth strategies.
• Measuring and reporting on the performance of all digital marketing campaigns.
• Developing, implementing and managing marketing campaigns that promote a company and its products and/or services.
• Enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.
• Evaluating new digital technologies and using Web analytics tools to measure site traffic to better optimize marketing campaigns, email marketing, social media and display and search advertising.
• Executing campaigns across a variety of platforms, including Facebook, Instagram, YouTube, Twitter, LINKEDIN..
• Implement best practices for copy, creative, and audience targeting with oversight from Director of Paid Strategy.
• Collecting and Evaluating customer feedback data.
• Evaluating competitor’s Digital Marketing strategies and creating plans to overtake them.

Job Requirements

• Experience in setting up and optimizing Google Adwords campaigns
• Strong analytical skills and data-driven thinking
• BS/MS degree in marketing or a related field