Digital Marketing Specialist

Job Description

• Follow up with the third party agency the monthly social media platform plans based on marketing strategy.
• Set social media plan objectives and KPIs for our platforms and make sure of the KPIs achievement.
• Do the monthly social media analysis report to each of our social media platforms and reports on ROI.
• Create creative social media content based on the marketing plan according to each social media platform.
• Create and execute Email Campaigns via Mail Chimp/ Mailer Lite and etc.
• Creates landing pages.
• Brainstorm new and creative growth strategies.
• Handle the community management.
• Build and execute social media strategy through competitive research, platform determination, benchmarking, and messaging and audience identification.
• Generate, edit, publish and share daily content that builds meaningful connections and encourages community members to take action.
• Set up and optimize company pages within each platform to increase the visibility of the company’s social content
• Up-to date with social media trends and best practices.
• Monitors SEO and web traffic metrics.
• Measuring and reporting on the performance of all digital marketing campaigns.
• Enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
• Developing, implementing and managing marketing campaigns that promote a company and its products and/or services.
• Accountable for handling photography and videography projects, and make sure always our projects get photographed regularly.
• Assists the Marketing Manager in the yearly events calendar planning and execution.

Job Requirements

• Experience: 1-2 years of experience
• Has experience in a well-known digital marketing agency or related fields to ours
• Graduate from (Preferably): AUC/GUC/ MIU
• Digital marketing courses/ diplomas and student activities are plus.
• Relevant experience including SEM, SEO, PPC, CTR, e-marketing, social media and analytics
• Knowledge of current online marketing trends and best practices.
• Strong knowledge of the existing paid social landscape and enthusiasm for discovering new, emerging platforms or capabilities that increase efficiencies and engagement.
• Proven track record of managing and executing campaigns using native platform tools such as Facebook Ads Manager/Power Editor, Google Ad Words, Twitter Ads.
• Working knowledge of paid social tactics, bidding & optimization models, 3rd-party tracking, audience targeting, and ad formats.