Marketing Manager

Job Description

• To develop marketing campaign strategies and explore local marketing opportunities with specific objectives based on in-depth local customer insights, consumer trends, market analysis, and global brand positioning
• Lead the execution of marketing programs from start to finish, leveraging external and internal resources
• Build a content eco-system based on the consumer journey and their touchpoints, the ultimate goal is to have the co-creation experience with our savvy and creative audience.
• Be digital-driven and integrate this mindset in all of the marketing planning and executions.
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
• Create, maintain, and conduct analytics reporting of each campaign and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
• Working in partnership with the creative colleague, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
• Conduct regular marketing alerts from competitors

Job Requirements

• Bachelor’s degree in marketing, business, or related field, at least 5 years of working experience at 4A advertising agency, and multi-national company marketing experience is a plus
• Established brand partnership resources in the marketing industry
• Sufficient experience in managing third parties and brand partnerships
• Proven experience developing marketing plans and campaigns
• Strong project management, multitasking, and decision-making skills