Senior Digital Marketing Specialist

Job Description

• Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
• Content creation
• Media buying
• Develop and monitor campaign budgets.
• Create social media marketing strategy and campaign by creating the content idea, budget planning, and implementation schedules.
• Achieve audience engagement, website traffic, and revenue by exploiting all digital marketing aspects of social media marketing roadmap.
• Optimize the marketing conversion paths.
• Optimize lead-to-customer conversion rate.
• Managing and optimizing CTAs, landing pages, and the lead generation forms.
• Collaboration with each team responsible for social media posts, email, and blogging to optimize each conversion path.
• Achieve maximum ROI in paid search campaigns by collecting and analyzing data, and identifying trends and insights.
• Prepare accurate reports on our marketing campaign’s overall performance.
• Identify the latest trends and technologies affecting our industry.
• Work with your team to brainstorm new and innovative growth strategies.
• Work on SEO of the website pages.
• Enhance brand awareness in the digital space

Job Requirements

• Bachelor’s degree in Marketing or relevant field.
• A minimum of 3 years experience in a digital marketing or advertising position.
• In-depth knowledge of various social media platforms, best practices, and website analytics.
• Highly creative with excellent analytical abilities.
• Outstanding communication and interpersonal skills.
• Up-to-date on the latest trends and technologies in digital marketing