Communication Specialist

Job Description

• Develop & implement a marketing communications plan including strategy, goals, budget and tactics in line with Marketing Manager
• Develop media relations strategy, seeking high-level placements in print, broadcast and online media
• Perform frequent customer segmentation analysis identifying the targeted customers' profiles for each Business line
• Direct social media team to engage audiences across traditional and new media
• Leverage existing media relationships and cultivate new contacts within business and industry media
• Manage media inquiries and interview requests
• Create content strategy for press releases, byline articles and keynote presentations
• Monitor, analyze and communicate PR results, Activations & On ground activities on a quarterly basis.
• Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
• Build relationships with thought leaders to grow industry awareness
• Maintain a keen understanding of the organization’s trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them
• Achieve SOV (Share of Voice) targets.
• Achieve engagement targets.
• Achieve number of articles published targets.
• Achieve AVE (advertising value equivalent) targets
• Responsible for all international fairs, trade shows and conference activities in Egypt and overseas operating marketing projects as required.