Digital Marketing Specialist

Job Description

• Write and edit product content that will be published on the e-Commerce website.
• Analyze the effectiveness of the campaign and use this data to inform future campaigns
• Closely monitors daily sales
• Optimize website experience to achieve sales targets and objectives
• Undertake research on industry developments in your area, new opportunities, and competitors' activity as well as trend analysis and marketing research to improve margins, basket average, organic growth, and new customer acquisition at the lowest cost.
• Sorting products based on the strategy.
• Changing Marketing banners and linking them to the right categories
• Changing product pictures and ensuring we have the right pictures as per brand guidelines.
• Adding product details and description.
• Managing SEO.
• Manage all paid social media advertising campaigns (Facebook & Instagram)
• Manage all SEO Campaigns
• Manage Email Marketing Strategy
• Excellent Coordination with Creative team to execute correct media for all digital marketing campaigns
• Analyze and report on the performance and efficiency of campaigns to improve Leads ( traffic, conversions, and ROI)
• Conduct market research and analyze trends to identify new marketing opportunities.
• Help identify target audiences and plan media campaigns
• Optimize plans and budgets according to the best media mix
• Monitor costs and return on investment (ROI)

Job Requirements

• 2+ Years of Experience in Digital Marketing
• Proven experience delivering effective and innovative digital campaigns.
• Bachelor's degree in marketing
• Knowledge of video and picture editing software such as Adobe
• Incredible attention to detail
• Full understanding of all social media platforms
• Problem-solving skills
• Knowledge of content management systems
• Strong management skills, excellent oral and written communication skills
• Fluent in English