Senior Digital Marketing Specialist

Job Objective:

• Planning, organizing, and executing effective activities to successfully implement the company’s marketing plan.

Essential Duties and Responsibilities:

• Establish and maintain constant increase web traffic toINTDVsite, by managing their marketing and social branding campaigns through:
• Producing relevant website content, maintaining social media accounts, and writing blog posts.
• Working within analytical platforms to create online strategies.
• Providing Search Engine Marketing (SEM) services to ensure that our keywords rank high in search results (SEO + SEA).
• Use creative skills when identifying new ways to increase our online presence.
• Execute a demand generation strategy to increase lead acquisition and reduce the cost per opportunity - develop strategic demand generation programs.
• Help define product objectives, target customers, revenue models, and business goals.
• Develop business cases for pursuing product offerings including market motivators, product positioning, and key benefits.
• Collect and analyze and prioritize market needs, industry trends, and customer requests.
• Produce market requirements for new product development and existing product enhancements and establish product release plans based on market research and internal resources.
• Perform competitively and win/loss analysis, monitor competitive activity, perform a gap analysis to identify where the solution does not address the market opportunity and work with product management to help prioritize and identify requirements to address functional gaps.
• Build SWOT analysis to help sales teams qualify and close business.
• Market-test our product positioning and strategy through surveys and individual customer interviews.
• Build standard solution presentations and/or tailor presentations to target market opportunities, work create/deliver training and develop sales kits including elements such as quick reference cards, selling guides, sales development prompters, future statement of direction, etc.
• Develop campaign content and ensure an effective marketing mix. Understand existing customer base and work with customer reference leads to help drive the reference program.
• Create and execute marketing campaigns in support of an international sales force (push marketing), as well as for local sales teams.
• Work with sales and marketing teams to leverage core product, marketing content towards other needs, such as channel/partner marketing, lead generation programs, and vertical market campaigns.
• Write product copy for collateral materials, advertising, direct mail, Website, sales tools, and promotions.
• Proactively support the sales organization with competitive analysis and positioning