Marketing & Training Coordinator

About the Job

A Full-time Training Coordinator will be hired to be responsible to Work alongside other marketers and content marketers to help distribute content that educates and entertains our audience and supports marketing goals.

Tasks & Responsibilities:

• Track, measure, and analyse all initiatives to report on social media ROI.
• Research and test partnerships with new vendors to expand our reach and/or lower our cost-per-acquisition.
• Manage the strategy and setup of all paid campaigns.
• Run regular social promotions and campaigns and track their success (e.g., Twitter chats, LinkedIn discussions, etc.).
• Build and manage the action social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant.
• Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs.
• Measure and optimise our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.
• Explore new ways to engage and identify new social networks to reach our target buyers.
• Drive consistent, relevant traffic and leads from our social network presence.
• Work alongside other marketers and content marketers to help distribute content that educates and entertains our audience and supports marketing goals.
• Monitor and engage in relevant social discussions about our action.
• Mapping out training plans and schedules, designing and developing training programs
• Choosing appropriate training methods