Digital Marketing Specialist

About the Job

A talented Digital marketer with at least 2 years experience is required for immediate hiring

• Plan, test, and execute marketing campaigns
• Seek out and develop new marketing opportunities
• Manage social media marketing
• Manage paid mobile search and display advertising
• Run campaigns utilizing growth hacking, A/B and multivariate testing
• Execute ongoing coordination of external and internal teams around marketing initiatives
• Having creative and good presentation skills
• Know how to plan, create and implement a marketing strategy
• Understand the key measurement tools available
• Developing social presence and advocating brands effectively
• Stay current in marketing trends and news e.g. Google updates and changes in algorithms
• Fully responsible for the day to day Campaign Optimization based on Analysis of Campaign Performance, including Bid/Budget Management and Landing Page Analysis
• Performance analysis
• Contributing to continuous improvement by proactively assessing the latest digital practices and methodology.
• Plans, manages and executes Paid Search/Pay Per Click (PPC) campaigns, including but not limited to account setup, strategy development, organization, and management
• Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance to venture goals.
• Monitor ROI and KPI

Job Requirements

• Bachelor’s Degree in Marketing, Communications, or another related discipline
• 1-3 years experience in marketing, with at least one year spent solely in the mobile app marketing space
• Demonstrated success in marketing a mobile application
• Strong analytical skills, with experience using analytic tools like Google Analytics, Flurry or MixPanel
• Data-driven direct ROI performance reporting/analysis -
• Expertise in campaign optimization tactics for CPA, CPC, CPI and revenue sharing models
• Technical SEO and SEM- Experience with App Store Optimization
• Passion for mobile and app industry
• Excellent verbal and written communication skills
• Knowledge in key areas of marketing (SEO, social media, content marketing, email marketing, PPC and SEM)