Trade Marketing Officer

Job Description:

Take ownership of and manage a customer management business process which ensures effective communication and liaison between Sales Marketing and other departments in order to optimize key business opportunities.

Duties and Task:

• Establish channel strategies along with companys directions.
• Prepare trade promotional plan in designated channels with critical customers.
• Coordinate media placements public relation programs host events and participate in all community events.
• Check and analyze competitor activities or promotion.
• Head responsibility to manage and monitor Trade Marketing Investments (merchandising collaterals DA Gondola) as well as initiate execution.
• Interact with Sales regarding deadlines / lead time required for promotions pack / price changes new products etc in order to ensure effective implementation.
• Spearhead program and activity implementation aligned with sales direction.
• To ascertain new product launches distribution tracking secondary displays planograms and etc.
• Design and monitor a competitive activity feedback report to track frequency and types of promotions taking place in his/her area documenting such activities for analysis reporting and future referencing purposes.
• Keep track analyses and evaluate accounts profitability. Identify customers who do not meet the companys guidelines and recommend action to improve level of requirement.
• Monitor and evaluate the effectiveness of trade promotions and instore promotions to determine whether these meet the Company objectives.
• Design and implement price surveys on selected brands to track and graph trends over periods of time for purposes of recommending for pricing strategies based on information received.
• Consolidate internal price control program for all products implementing and administering pricing alignment.
• Ensure all accounts to comply with the merchandising standards.

Qualifications:

• Bachelors Degree preferably Marketing
• Minimum of 2 years experience in a similar role preferably with category experience in FMCG Market

Competencies and Skills

• Proficiency in Microsoft Office Excel Word Power Point
• Good presentation skills
• Exceptional organizational interpersonal and communication skills
• Analytical Skills
• Ability to manage people effectively
• Team Player

Remote Work :

No