Social Media Manager - Freelancer

Overview

Key Responsibilities

• Develop and implement social media strategies to achieve marketing goals
• Create curate and manage all published content (images videos and written) on social media platforms
• Monitor listen and respond to users in a social way while cultivating leads and sales
• Analyze key metrics and tweak strategy as needed
• Collaborate with other departments to manage reputation identify key players and coordinate actions
• Create and manage promotions and social ad campaigns
• Manage and facilitate social media communities by responding to social media posts and developing discussions
• Stay current with industry trends and implement best practices
• Ensure timely responses to customer inquiries and complaints
• Maintain a cohesive strategy across all platforms
• Develop and expand community and/or influencer outreach efforts
• Generate monthly reports on social media results
• Research and evaluate the latest trends and technologies for social media
• Collaborate with crossfunctional teams to plan manage and execute campaigns
• Identify threats and opportunities in usergenerated content surrounding the company

Required Qualifications

• Bachelor s degree in Marketing Communications or relevant field
• Proven work experience as a Social Media Manager or similar role
• Demonstrable experience with social media management including understanding of social media KPIs
• Experience in creating and curating engaging content
• Proficient in using social media management and analytics tools
• Excellent multitasking and project management skills
• Strong verbal and written communication skills
• Uptodate with the latest social media trends and best practices
• Ability to work independently and take initiative
• Strong analytical skills and datadriven thinking
• Experience with paid advertising on social media platforms
• Ability to identify and track relevant community metrics
• Knowledge of SEO keyword research and Google Analytics
• Excellent time management and organizational skills
• Ability to collaborate with crossfunctional teams

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