VP of Marketing

As the Vice President of Marketing you are responsible for leading the overall marketing strategy therefore own all marketing programs including demand generation product marketing digital experience strategy and branding. Reporting directly to the Chief Revenue Officer you will:

• Lead mentor and empower a marketing team of 35 employees (34 direct reports).
  

• Translate GSoft goals into effective marketing strategies for all product lines.
  

• Set the marketing direction priorities metrics goals and overall roadmap to
  

  support higherlevel business objectives.
  

• Oversee the development and execution of all marketing programs to ensure
  

  they align with the company s gotomarket strategy and vision.
  

• Make datadriven decisions to drive continuous process improvements to feed
  

  revenue growth.
  

• Monitor and act on essential metrics; Track and report on important performance
  

  metrics and use the data to optimize processes and performance continually.
  

• Develop and maintain strong partnerships with other stakeholders and ensure
  

  marketing scales through crosscollaboration with other teams (sales customer
  

  success product Etc.).
  

• Maintain and promote a culture of collaboration innovation creativity and
  

  continuous improvement.
  

  Qualifications
  

• Established leadership experience managing a marketing team at a VP level;
  

• Experience developing and leading marketing initiatives and strategies directly
  

  linked to the company s key objectives and strategic vision;
  

• Demonstrated track record of driving revenue growth in a multiproduct high
  

  growth SaaS environment;
  

• Ability to leverage data and analytics to inform strategies and decisionmaking
  

  and optimize performance;
  

• Experience working directly with the sales organization and leadership in an
  

  innovative fastpaced tech B2B SaaS company;
  

• Extensive knowledge of relevant todays marketing approaches and tools such
  

  as Hubspot and Salesforce (CMS CRM Marketing).