Qatar Airways Manager Loyalty Marketing

Qatar Airways are excited to be launching a new opportunity to join our Customer Engagement & Loyalty as a Manager Loyalty Marketing. As a Manager Loyalty Marketing you will be responsible for setting up and driving the strategic direction for Privilege Club marketing and communications in particular delivering strategies that will cover all member acquisition member engagement and retention activities. You will ensure that these meet the overall loyalty objectives and commercial objectives of Qatar Airways. You will also ensure that all appropriate acquisition and retention activities including events and sponsorships are delivered to develop and enhance longterm member engagement as well as lead the Departments push towards personalization by getting the right offers in the right messages to the right customers at the right time through the right channel.

• Identification of potential drivers of customer stickiness and member acquisition and testing them with customers thus rolling out the best result
• Defining and setting Networkwide Privilege Club revenue KPIs
• Developing profitable campaigns to drive member revenue and engagement
• Optimization of member acquisition engagement and retention through the development of segmentspecific and/or personalized marketing plans
• Developing and maintaining a highly functional digital marketing infrastructure as well as a nondigital marketing plan
• Delivery of compelling promotional communications that drive measurable incremental revenue to Qatar Airways and Privilege Club

Operational Duties

• Management of marketing and segmentation for Privilege Club and drive the future direction of communication for the program
• Technology Innovation: Defining and prioritizing technology requirements for Loyalty Marketing
• Research monitoring and reporting on best practices and localization of products based on market needs

Qualifications

About You

• College / University Bachelors Degree or equivalent qualification
• A minimum of 8 years of digital & direct marketing and technology experience to cover social media web analytics email and mobile marketing
• Experience coordinating complex product development cycles and technology/innovation schedules
• Good understanding of key trends in loyalty marketing and communications

Team Management Skills

• Managerial skills Ability to delegate work set clear direction and manage workflow
• Strong mentoring and coaching skills
• Experience dealing with loyalty programs

Application Guidelines

• All internal candidates can only have three active applications at any point in time
• All internal candidates must have completed a minimum 10 months in their current role in order to apply for a new role
• All internal candidates with an active final warning letter will be automatically disqualified from the recruitment process
• If you are Cabin Crew or Deck Crew (Qatar Airways & Qatar Executive) candidate you would require NOC to apply for this role