Responsibilities:
- Work handinhand with Product and Engineering to inform product development and marketing strategy based on actionable datadriven insights
- Engage our community by talking regularly to our customers and advocating for our user base in product development
- Drive product strategy bridging shortterm execution and longterm vision
- Create holistic product positioning and messaging informed by user research and product expertise
- Own and drive all aspects of product launches including press releases product landing pages social media and comarketing with our partners
- Expand market awareness and adoption of existing products
- Develop the story and strategy for our brand and online presence
What Were Looking For:
- 4 years relevant experience in Product Marketing
- Ideally 3 years working on a developer platform or another team that required technical or b2b product marketing; experience marketing to developers is preferred
- Powerful storyteller: written verbal and visual
- Experience successfully developing executing and managing a product marketing strategy with little oversight
- Experience planning and rolling out largescale marketing campaigns and the ability to identify and drive improvements using a datadriven approach
- Experience in market research messaging positioning and branding
- Ability to create content and a content strategy in order to engage a developer community
- Experience with brand marketing PR/comms and social media is a plus
- Experience working with startups is a plus
- Experience working in web3 is a plus
- A hustler mentality founding a company or building side projects is a plus
This job has been sourced from an external job board.
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