Field Marketing Executive

Overview

Key Responsibilities

• Develop and implement field marketing plans aligned with overall marketing strategies
• Identify local market opportunities and potential partners for collaboration
• Organize and execute events product demonstrations and promotional activities
• Establish and maintain relationships with local businesses organizations and media outlets
• Analyze market trends and competitor activities to adjust marketing strategies accordingly
• Monitor and report on the effectiveness of field marketing activities
• Collaborate with sales teams to ensure alignment of marketing and sales activities
• Provide training and support to local sales teams and distributors
• Manage the allocation and distribution of marketing materials and resources
• Conduct market research to identify customer preferences and behavior
• Ensure compliance with local regulations and guidelines
• Represent the company at local events trade shows and exhibitions
• Contribute to the development of innovative marketing campaigns
• Utilize digital marketing tools and social media platforms for local promotions
• Track and analyze key metrics to evaluate marketing ROI

Required Qualifications

• Bachelors degree in Marketing Business Administration or related field
• Proven experience in field marketing brand promotion or similar roles
• Demonstrated ability to plan and execute successful marketing campaigns at the local level
• Excellent communication and interpersonal skills
• Strong negotiation and networking abilities
• Proficiency in market research and data analysis
• Ability to work effectively in a fastpaced dynamic environment
• Strategic thinking and problemsolving skills
• Knowledge of digital marketing tools and social media platforms
• Understanding of local market dynamics and consumer behavior
• Flexibility to travel within the assigned territory as needed
• Experience in collaborating with crossfunctional teams
• Proficient in MS Office and marketing software applications
• Proactive and resultsdriven mindset
• Adherence to ethical and professional standards

communication,sales,negotiation,field marketing,market research,customer