Senior Performance Marketing Manager

Location: Concord Ontario Canada (InOffice Position)

Join our dynamic and innovative gaming company thats passionate about creating immersive and cuttingedge gaming experiences. We pride ourselves on a culture of creativity collaboration and a commitment to pushing the boundaries of gaming. If youre a highly motivated and skilled specialist passionate about the gaming industry we want you to join our team.

Position Overview:

We are seeking a highly experienced and strategic Senior Manager Performance Marketing with a minimum of 10 years of experience preferably in the iGaming industry. As the Senior Manager you will be responsible for developing and implementing performance marketing strategies across all Blazesoft brands. This role requires expertise in managing multimillion budgets to drive customer acquisition revenue growth and optimize return on investment (ROI) for our brands.

• Develop and implement comprehensive performance marketing strategies for all Blazesoft brands focusing on customer acquisition revenue growth and ROI optimization.
  
• Oversee the planning execution and optimization of performance marketing campaigns across various channels such as paid search paid social display advertising and affiliate marketing tailored to each Blazesoft brand.
  
• Lead a team of performance marketing specialists providing guidance mentorship and fostering a collaborative and highperforming work environment.
  
• Collaborate with crossfunctional teams including brand managers analytics and creative teams to align performance marketing initiatives with overall marketing and business objectives.
  
• Conduct indepth market research competitor analysis and customer segmentation within the iGaming industry to identify target audiences and inform performance marketing strategies for Blazesoft brands.
  
• Utilize datadriven insights and analytics to monitor campaign performance track key metrics and identify opportunities for optimization and improvement specific to each Blazesoft brand.
  
• Optimize performance marketing campaigns through continuous testing targeting and creative optimization leveraging your iGaming expertise to drive maximum ROI and conversion rates for each brand.
  
• Collaborate with creative teams to develop compelling ad creative landing pages and messaging that align with brand guidelines and resonate with the target audience of each Blazesoft brand.
  
• Manage and optimize performance marketing budgets for all Blazesoft brands ensuring efficient allocation of resources and delivering measurable results within budget constraints.
  
• Stay uptodate with industry trends emerging technologies and best practices within the iGaming space and apply this knowledge to drive innovation and maintain a competitive edge for Blazesoft brands.
  

Requirements:

• Bachelors degree in Marketing Business Administration or a related field. A masters degree is a plus.
  
• Minimum of 10 years of experience in performance marketing. Experience in the iGaming sector is preferred.
  
• Proven track record of developing and implementing successful performance marketing strategies and campaigns.
  
• Experience in managing and optimizing multimillion performance marketing budgets allocating resources effectively and demonstrating measurable ROI.
  
• Strong leadership skills with the ability to inspire and motivate a team drive collaboration and achieve business objectives.
  
• Indepth knowledge of performance marketing channels platforms and tactics including paid search paid social display advertising and affiliate marketing.
  
• Strong analytical mindset with the ability to interpret data analyze trends and generate actionable insights for continuous optimization and improvement.
  
• Proficiency in performance marketing tools and platforms such as Google Ads Facebook Ads Manager Google Analytics and attribution modeling specifically tailored to the iGaming industry.
  
• Excellent communication and interpersonal skills with the ability to effectively communicate performance marketing strategies collaborate crossfunctionally and build relationships with stakeholders.
  
• Resultsoriented mindset with a proven track record of driving business growth achieving performance targets and delivering measurable results.
  

Benefits:

• Medical and Health Benefits. We provide our employees with medical benefits including dental vision prescription coverage medical coverage and health benefits.
  
• Compensation. We offer competitive salaries and annual bonuses based on individual performance and overachievement as well as on the companys results. The company has an Employee Stock Option Plan (ESOP) for qualifying employees after one year in the company.
  
• Career Development. We promote leadership opportunities and continued learning by offering paid courses that will expand knowledge and expertise mentorship and the opportunity to attend profile networking events worldwide!
  
• Unique Perks. Some company initiatives we run tailored to our culture of celebration include holiday parties an annual trip to the Caribbean anniversary celebrations weekly Happy Friday lunches and a world of other fun experiences!
  

How to Apply:

If youre ready to level up your career and join an exciting gaming company please submit your resume and preferably a cover letter highlighting your relevant experience.