Head of Marketing

JD for Head of Marketing
Contributing ideas to marketing campaigns.
Maintaining social media calendar and following up with institution for the content.
Willing to travel for various marketing promotions.
Coordinating with vendors for material delivery and on time work completion
monitoring the hoardings and other offline marketing materials on a regular basis. Co
ordinate with the team and the vendor for damage or replacement.
Craft strategies for all Marketing teams including Digital Advertising Communications
and Creative.
Prepare and manage monthly quarterly and annual budgets for the Marketing
department.
Setting goals to meet desired ROI across institutions.
Design branding positioning and pricing strategies.
Ensure our brand message is strong and consistent across all channels and marketing
efforts (like events email campaigns web pages digital campaigns and promotional
material)
Analyse consumer behaviour and determine customer personas.
Monitor competition (acquisitions pricing changes and new products and features)
Coordinate sales and marketing efforts to boost brand awareness
coordinating with the institutions for the marketing stock availability.
coordinating with the institutions for weekly review meetings

Requirements and skills
710yrs of Work experience as Head of Marketing or VP Marketing preferably within
our industry.
Experience running successful marketing campaigns.
Solid knowledge of web analytics and Google AdWords.
Experience with CRM software.
Leadership skills with the ability to set and prioritize goals.
Candidate should also be proficient in marketing analytics budget management and
have a solid understanding of digital marketing tools and technologies.
Analytical mind.
BSc or MSc in Marketing or relevant field