SEO Analyst

Overview:

Key Responsibilities:

• Conduct keyword research and analysis to guide content optimization strategies
• Optimize website content meta tags and descriptions for improved search visibility
• Analyze website performance using SEO tools and Google Analytics
• Develop and implement link building strategies to improve domain authority
• Collaborate with content creators to ensure SEO best practices are integrated into the content development process
• Monitor and report on SEO performance traffic and rankings
• Stay updated with search engine algorithms and industry best practices
• Provide recommendations for website structure and technical SEO improvements
• Identify and resolve SEO issues impacting website performance
• Conduct competitive analysis to identify opportunities and threats

Required Qualifications:

• Bachelors degree in Marketing Communications or related field
• Proven work experience as an SEO Analyst or similar role
• Proficiency in SEO tools such as Moz SEMrush or Ahrefs
• Advanced knowledge of Google Analytics and Google Search Console
• Experience with onpage and offpage SEO optimization techniques
• Strong understanding of search engine algorithms and ranking factors
• Excellent analytical and problemsolving skills
• Ability to interpret website traffic and user engagement metrics
• Good understanding of HTML CSS and JavaScript as they relate to SEO
• Strong communication and teamwork skills

seo,analytics,digital marketing,keyword research,content optimization