Senior Executive Marketing

• Collaborate with senior management to define marketing objectives target audiences and key performance indicators (KPIs).
  
• Conduct market research to identify trends customer preferences and competitive landscape.
  
• Manage and enhance the companys brand image and reputation in the automotive market.
  
• Develop and implement branding strategies to create a strong market presence.
  
• Coordinate with internal teams and external agencies to ensure the successful execution of marketing initiatives.
  
• Collaborate with product management teams to develop marketing strategies for new product launches and updates.
  
• Plan and coordinate events such as product launches trade shows and sponsorships.
  
• Ensure effective representation of the company at industry events.
  
• Work closely with crossfunctional teams including sales product development and communications to ensure alignment and consistency in messaging.
  
• Monitor expenses and demonstrate a return on investment (ROI) for marketing activities.
  
• Prepare regular reports for senior management highlighting key metrics and areas for improvement.
  
• Develop and maintain positive relationships with media outlets and influencers.
  
• Handle media inquiries and coordinate public relations efforts to manage the companys public image.
  
• Lead and mentor a team of marketing professionals fostering a collaborative and innovative work environment.
  

Requirements

• Bachelors degree in Marketing Business Administration Communications or a related field. A masters degree may be preferred but is not always mandatory.
  
• 4 years and above of relevant experience in marketing with a focus on the automotive industry or a related field.
  
• Indepth understanding of the automotive industry including market trends customer behavior and competitor landscape.
  
• Proficiency in digital marketing traditional media and other marketing channels.
  
• Ability to analyze market data conduct market research and derive actionable insights.
  
• Proficient use of analytics tools to measure campaign effectiveness and make datadriven decisions.
  
• Familiarity with SEO SEM and other digital marketing strategies.
  
• Ability to develop innovative and impactful marketing campaigns.
  
• Effective project management skills to plan execute and oversee marketing initiatives within established timelines and budgets.
  
• Ability to work collaboratively with crossfunctional teams including sales product development and communications.
  
• Experience in developing and managing marketing budgets.
  
• Previous experience in leading or supervising a marketing team.