Paid Media Analyst

1. Develop and implement paid media strategies and tactics that align with the business
objectives within the digital team as well as with other marketing and technical teams.
2. App marketing experience including App store optimization User acquisition campaign
management (download/install/registration/sales) as per the mode of business
3. Hand on experience of Marketplace Marketing Advertising & maintenance (Amazon
Flipkart Jiomart Myntra etc)
4. ShareChat Snapchat advertisement experience
5. Prior experience of using mobile/website marketing analytics and attribution platform
like Appsflyer Microsoft Clarity
6. Knowledge of backend cloud computing service and application development platform
like Firebase
7. SDK GA4 Tag Manager Ecommerce data layer push and integration
8. Prior experience of using 3rd party tools like SEMrush Similar Web Screening Frog
Keyword Planner Ahref would be counted as an addon
9. Manage social media paid search display and media buying initiatives as well as digital
team processes (i.e. reporting using Looker Studio ad copies keyword strategies etc.)
10. Audit and maintain/improve paid media performance for our web properties and
brands while building on to analytics & monitoring tools.
11. Function as an internal subject matter to guiding technical teams (technical product
owners architects) on the best approach for new website features functionality and
improvements to improve ads quality (i.e. page loading times landing page wireframes
etc.)
12. Partner with other marketing teams to improve paid performance contribution to the
entire conversion funnel at all touchpoints in the purchase lifecycle and not only
focusing on lastclick/anyclick attribution.
13. Develop insights and strategies and stay up to date on the newest search marketing
and ecommerce trends.
14. Maintain knowledge and understanding of paid requirements of other marketing and
technical employees.