Advertising Campaign Specialist

Advertising Campaign Specialist

Career Consulting Partners has partnered with a rapidly growing Personal Injury Law firm looking to enhance its digital footprint. We are searching for an Advertising Campaign Specialist or PayPerClick Specialist to work out of our office in Century City CA.

As a PPC Specialist you will be responsible for developing implementing and optimizing our PayPerClick (PPC) advertising campaigns to drive qualified leads and maximize our online visibility. You will work closely with our marketing team to strategize execute and analyze PPC initiatives across various platforms with a focus on generating highquality leads for our legal services.

Key Responsibilities:

• Develop and manage PPC campaigns across platforms such as Google Ads Bing Ads and social media advertising.
• Conduct keyword research ad copywriting and landing page optimization to improve campaign performance and ROI.
• Monitor and analyze campaign performance metrics including clickthrough rate (CTR) conversion rate and cost per acquisition (CPA) and make datadriven decisions to optimize campaigns.
• Implement A/B testing to refine ad creatives targeting parameters and bidding strategies.
• Stay uptodate with industry trends best practices and algorithm updates to ensure our PPC strategies remain competitive and effective.
• Collaborate with internal teams to align PPC initiatives with overall marketing objectives and business goals.

Qualifications:

• Bachelors degree in Marketing Advertising or a related field.
• Proven experience managing PPC campaigns preferably in the legal or professional services industry.
• Indepth knowledge of PPC platforms including Google Ads and Bing Ads and proficiency in Google Analytics.
• Strong analytical skills and the ability to interpret data to drive campaign optimization and decisionmaking.
• Excellent communication and collaboration skills with the ability to work effectively in a team environment.
• Detailoriented with a passion for staying updated on the latest trends and innovations in PPC advertising.

Benefits:

• Base Compensation: $150000
• Comprehensive health benefits package.
• Flexible work schedule and remote work options.
• Professional development opportunities and ongoing training.
• A supportive and collaborative work environment with opportunities for growth and advancement.
• Medical Dental Vision 401k PTO Paid Holidays Free Parking

***Please note that we at Career Consulting Partners will be sure to keep your information private. We will not submit you or your information to any firm without your consent. Once we have received your resume/application we will reach out to you and review the firm(s) before we move forward***