Real Estate Marketing Specialist

We are looking for a creative and enthusiastic Real Estate Marketing Specialist to join our team and help us grow our business. You will be responsible for creating and implementing effective marketing strategies to attract and retain clients generate leads and increase sales.

As a Real Estate Marketing Specialist for client you will work closely with our agents and brokers to understand their needs and goals and design customized marketing plans for each listing. You will also manage our online presence including website social media email campaigns and online advertising. You will also monitor and analyze the performance of our marketing efforts and provide feedback and recommendations for improvement.

To be successful as a Real Estate Marketing Specialist you should have a passion for real estate a flair for creativity and a strong knowledge of digital marketing tools and best practices. You should also have excellent communication organizational and analytical skills and the ability to work independently and as part of a team.

Real Estate Marketing Specialist Responsibilities:

• Develop and execute marketing strategies for each listing including creating flyers brochures postcards newsletters videos and other promotional materials
• Manage and update our website blog and social media platforms ensuring that the content is relevant engaging and SEOoptimized
• Create and send email campaigns and newsletters to our database of leads and clients and track and report on the results
• Research and analyze market trends competitors and customer preferences and provide insights and recommendations to improve our marketing strategy and performance
• Maintain and update our CRM system with accurate and complete information on leads clients and transactions
• Collaborate with our agents and brokers to provide them with marketing support and guidance and ensure that they are satisfied with our services
• Measure and report on the effectiveness of our marketing campaigns and activities and identify areas for improvement
  

Real Estate Marketing Specialist Requirements:

• Bachelors degree in marketing communications business or related field
• At least 2 years of experience in real estate marketing or a similar role
• Proficient in Canva Microsoft Office Adobe Creative Suite and other marketing software and tools
• Familiar with web design SEO social media email marketing and online advertising platforms and strategies
• Excellent written and verbal communication skills with the ability to create compelling and persuasive marketing copy and content
• Creative and innovative thinker with the ability to generate new and original ideas
• Strong organizational time management and project management skills with the ability to prioritize and multitask in a fastpaced environment
• Detailoriented analytical and datadriven with the ability to measure and report on marketing performance and outcomes
• Team player with the ability to work well with others and build positive relationships
• Knowledge of the local real estate market and industry trends is a plus