Technical Lead - Digital Marketing Program GMP GA GTM SEO role

We are hiring Technical Lead Digital Marketing Program (GMP GA GTM & SEO role) with 10 years of IT and related experience. Bachelors Degree or higher in Information Systems Computer Science or equivalent experience. Any technical certification in Google Analytics GTM. Team size handled (if any) Minimum 8/more. Strong customer service & customer facing skills. Excellent verbal and written communication skills

Strong interpersonal and multitasking skills. Strong organizational and analytical skills. Ability to lead and motivate others. Ability to work well in a team environment. Be proactive and take strategic decisions and suggest best practices.

GMP Roles/Responsibilities:

• Strong experience in Digital marketing Google Analytics GTM Google ads SEO Pay per click analysis KPIs tracking and data analysis
• Excellent in Analysing performance data and optimized campaigns for better performance
• Analytics strategy and Analytics dashboarding skills; Apart from GA4 and GTM Tools like Hotjar Siteimprove etc
• Executed tests collected and analysed data and identified trends and insights to achieve maximum ROI
• Experience in Monitoring competitors activity to identify any new strategies that may affect business goals
• Successfully developed and implemented digital marketing campaigns across a variety of social media channels to drive growth and customer engagement
• Well designed and implemented SEO and PPC strategies to increase brand visibility and website traffic
• Collaborated with team members to develop effective strategies to optimize website user experience and maximize conversions

SEO Roles/Responsibilities:

• Conducting market research to better comprehend prevailing consumer behaviours
• Reviewing our former campaigns to ascertain areas of strength and weakness which could inform subsequent outputs
• Conceptualizing marketing campaigns that speak directly to the pain points of existing and prospective clients
• Experience Affiliated marketing SEO efforts and conversion funnels to generate monthly unique visitors and in monthly revenue
• Designed implemented and optimized retargeting ads using Facebook and AdWords to improve the visitor conversion
• Planned and performed keyword research in SEO; Created a holistic paid acquisition strategy which improves ROI
• Implemented A/B testing framework for SEO purposes for all content which improves ranking. Been a part of the launch of a campaign for a new product
• Collect A/B testing data to improve campaign performance leading to average improvement (campaign start to campaign end)
• Email marketing strategy for product based on user engagement to increase the revenue
• Conducting market research to better comprehend prevailing consumer behaviours
• Reviewing our former campaigns to ascertain areas of strength and weakness which could inform subsequent outputs
• Conceptualizing marketing campaigns that speak directly to the pain points of existing and prospective clients
• Managed Social media campaigns and reviewed all website content to optimize it