Digital Analytics consultant

Must Have:

1. Hands on experience with Google Analytics/GA4 & Google Tag Manager Analytics

2. Hands on experience with Scripting (Java scripting HTML Python types) and writing macros Data / Front End

3. Objectoriented programming experience (handson) required preferably in Java or similar technologies Middle ware.

Summary

We are seeking a strong web analytics consultant/ Engineer for our engineering team. This person is responsible for developing the site /mobile APP tagging and web analytics work for the marketing campaigns

Job Responsibilities:

Developing comprehensive site tagging & tracking data capture strategies using URL query params UTMetc. that help aligns with the marketing teams objectives and measurement goals

Administer the digital analytics tool (Google Analytics) and Tag manager tool (GTM)

Setup and manage Profiles audience Events Conversions custom attributes/parameters in google analytics /GA4 and help design advanced measurement & tracking for cross channel campaign execution

Use web analytics platforms and reporting tools to provide timely integrated reports/dashboards to internal stakeholders to drive tactical programs and inform the optimization of paid search (PPC) Display Media Advertising & Social campaigns.

Must have experience working with digital marketing data: Google Analytics/GA4 media CM360 /ad server click and conversion tracking log data

Writing code and unit tests automation code reviews and testing

Deploying to production and dev ops

Work with product managers to prioritize features for ongoing sprints and manage a list of technical requirements based on industry trends new technologies known defects and issues.

Manage your own time and work well both independently and as part of a team.

Quickly generate and update proof of concepts for testing and team feedback Embrace emerging standards while promoting best practices.

Experience in the banking domain is a plus but not a necessity.

Key Skills:

Experience working site analytics and tagging tools like Google Analytics/GA4 & Google Tag Manager or similar other tools in the industry

Handson experience in implementing clicks tags conversion tags/pixel & campaign tracking URLs URL query parameter UTM parameter tracking methods and troubleshooting site analytics reporting issues

Experience on Scripting (Java scripting HTML Python types) and writing macros

Knowledge of CRM Web Analytics Tag Management (serverside vs client side) Google SearchAds360 type Marketing Automation tools; & any data visualization tools

Objected Oriented programming experience (handson) required preferably in Java or similar technologies .