Marketer

POSITION SUMMARY:

This role requires someone who has a strategic creative and handson approach to implementing digital journeys and experiences that develop and integrate brand awareness consideration and conversion experience. Proficiency in data analysis is of paramount importance for the successful development and execution of a marketing strategy that leads to brand positioning.

*Note: Strongly needed to be Mexico City based.

ACCOUNTABILITIES:

Optimize our member experience and develop enhancements and campaigns focused on the following key tactics:

o Identify execute and optimize a lead gen journey for new potential members

o Leverage persona previous campaign data and competitive research on products services and current strategies to identify new opportunities

o Develop and execute campaign strategies

o Elevate brand voice and experience to appeal to new target audiences building stronger advocacy WoM and engagement through digital channels

Provide strategic execution and guidance to prioritize integrated and digital marketing programs and campaigns through an iterative approach

o Develop and enhance partnerships with various business verticals like creative social paid media web IT and Salesforce teams

o Provide modern marketing execution and thought leadership aligned to business objectives and growth initiatives

o Effectively communicate and sell innovative ideas programs and best practices to crossfunctional business partners to gain alignment

o Monitor and review metrics and work with teams to adjust strategy and tactics accordingly

Drive consistent message and brand experience for all awareness consideration and conversion digital experiences

o Work cross functionally among the core team and business partners to integrate the brand experience pre and post addition to the national registry

o Partner with outside agency to form strategic alignment on brand and marketing programs

Data analysis for Marketing strategy

o For understanding customers improving campaign performance and making evidencebased decisions leading to brand positioning

o Providing insights into strategic decisionmaking audience segmentation: Enhancing campaign effectiveness through targeted segments personalization performance measurement campaign optimization forecasting and planning channel evaluation

REQUIRED QUALIFICATIONS: (Minimum qualifications needed for this position including education experience certification knowledge and/or physical requirements)

Knowledge of:

Leveraging strategies insights and campaigns to effectively market to diverse audiences

Differences in perception motives and beliefs among Gen Z and Millennial communities with diverse cultural backgrounds

Data analysis and adherence to the Marketing strategy

Experience in managing events with media external audiences internal audiences and fundraising

Ability to:

Think critically while leveraging strong problemsolving skills

Ensure all marketing campaigns and content are authentic inclusive and support diversity inclusion

Communicate efficiently and effectively across departments to develop brand awareness

Monitor understand and apply cultural diversity and inclusion trends

Understand data and transform it into valuable information for Marketing strategy

Education and/or Experience:

3 5 years of Digital Marketing experience or similar

BS degree in Marketing Journalism Communications Digital technologies or relevant field

Expertise and experience with digital marketing channels

Social media and other digital marketing outlets

Data analysis experience (metrics insights strategic decision making)