SEO Executive

Overview:

Key Responsibilities:

• Conduct keyword research and analysis to guide content optimization and drive organic traffic.
• Monitor and report on website performance keyword rankings and organic traffic trends using SEO tools and analytics platforms.
• Collaborate with content creators to ensure SEO best practices are integrated into the content creation process.
• Develop and execute link building strategies to enhance the websites authority and search engine rankings.
• Optimize website content meta tags and headings for improved organic search visibility.
• Stay updated with the latest trends and best practices in SEO and search engine algorithms.
• Analyze website traffic and user engagement metrics to identify opportunities for improvement.
• Assist in the development of an overall content strategy to align with SEO goals and objectives.
• Implement technical SEO enhancements to improve website crawlability indexation and site speed.
• Collaborate with web development and design teams to ensure SEO best practices are implemented during website updates and redesigns.

Required Qualifications:

• Bachelors degree in Marketing Communications Business or related field.
• Proven experience in SEO including keyword research onpage optimization and link building.
• Proficiency in using SEO tools such as Google Analytics SEMrush Ahrefs Moz or similar platforms.
• Strong understanding of search engine algorithms and ranking factors.
• Excellent analytical and problemsolving skills to interpret data and make strategic decisions.
• Ability to prioritize and manage multiple tasks in a fastpaced environment.
• Good understanding of content management systems (CMS) and website development principles.
• Effective communication and collaboration skills to work crossfunctionally with different teams.
• Uptodate knowledge of SEO trends best practices and industry changes.
• Certifications in Google Analytics or other relevant SEO certifications are a plus.

seo,analytics,keyword research,content strategy,link building