PR Manager - Lifestyle Wellness

Overview:

Key Responsibilities:

• Develop and execute PR strategies to increase brand awareness and cultivate a positive image within the lifestyle and wellness sector.
• Create compelling content including press releases articles and blog posts to enhance brand presence and engage target audiences.
• Build and maintain strong relationships with media influencers and key industry stakeholders to secure press coverage and partnerships.
• Oversee the organization and coordination of events product launches and media briefings to ensure maximum exposure and engagement.
• Monitor and analyze media coverage and PR metrics to measure the effectiveness of communication strategies and make recommendations for improvement.
• Collaborate with marketing and social media teams to align PR efforts with overall marketing initiatives and ensure consistent brand messaging.
• Manage crisis communication and address any negative publicity or reputation issues promptly and effectively.
• Stay updated on industry trends competitor activities and market insights to identify opportunities and potential PR risks.

Required Qualifications:

• Bachelors degree in Communications Public Relations Marketing or related field.
• Proven experience in PR preferably within the lifestyle wellness or consumer goods industry.
• Demonstrated success in developing and executing PR campaigns and securing media coverage.
• Excellent written and verbal communication skills with a strong attention to detail.
• Strategic thinker with the ability to generate innovative ideas and solutions for brand promotion.
• Strong media relations skills and a robust network of industry contacts and influencers.
• Proficiency in PR measurement tools and analytics to evaluate campaign performance.
• Ability to manage multiple projects simultaneously and meet deadlines in a fastpaced environment.
• Experience in crisis management and adept at handling sensitive PR issues with professionalism.
• Proficient in using PR and communication software and platforms.

Working Days: Monday to Friday

Location Mumbai Santacruz West (Please apply only if you can relocate/work in preferred location)

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