Job Summary: We are seeking a highly skilled and experienced Digital Marketing Specialist to join our team
in Mohali Punjab. The ideal candidate should possess a sound knowledge of digital marketing strategies
SEO techniques and campaign execution on platforms like Facebook LinkedIn and mass mailing. As a Digital
Marketing Specialist you will play a key role in developing and implementing effective digital marketing
campaigns to drive our online presence and achieve business objectives.
Responsibilities:
Develop and execute digital marketing strategies to drive online traffic and engagement.
Manage and optimize SEO campaigns to improve search engine rankings and organic visibility.
Create and oversee digital advertising campaigns on platforms such as Facebook and LinkedIn.
Plan and execute email marketing campaigns including mass mailings and drip campaigns.
Monitor and analyze the performance of digital marketing campaigns using datadriven insights
to make improvements.
Stay up to date with industry trends and emerging digital marketing technologies.
Manage the budget for digital marketing initiatives and ensure efficient allocation of resources.
Prepare regular reports on campaign performance and provide recommendations for
optimization.
Stay current with industry best practices guidelines and regulations.
Requirements:
Minimum of 4 years of proven experience in digital marketing including SEO campaign
execution and email marketing.
Strong understanding of digital marketing concepts tools and techniques.
Proficiency in SEO strategies and optimization techniques.
Handson experience with digital advertising platforms such as Facebook Ads and LinkedIn Ads.
Familiarity with email marketing software and best practices.
Excellent analytical and problemsolving skills with the ability to interpret data and make data
driven decisions.
Strong communication and teamwork skills to collaborate effectively with crossfunctional
teams.
Selfmotivated and able to work independently in a night shift schedule.
Knowledge of the latest digital marketing trends and best practices.
Certification in digital marketing or related field is a plus.
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